ZingBus - Senior Associate - Performance Marketing - Meta Ads

Description : About the Company :

Founded in 2019, zingbus is building the most trusted brand for intercity travel.

Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners.

We connect 300+ cities across the country through our daily services and have served 2.

5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure.

Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley.

Also, closing a large round with one of the largest global, corporate VC.

Position : Sr. Executive Performance Marketing.

Location : Gurugram.

Experience : 1-3 years.

What you will do :

• Campaign Strategy & Management : Plan, create, and execute effective SEM strategies across Meta Ads, Google Ads, LinkedIn and other platforms.
• Optimization : Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
• Keyword Research : Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
• Performance Tracking : Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
• A / B Testing : Conduct A / B testing on ads, landing pages, and other elements to continually enhance campaign performance.
• Market Research : Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
• Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.

What we are looking for :

What We Offer :

(ref : iimjobs.com)