This job offer is not available in your country.

Immediate Start : Senior Manager - Product Management and Marketing

Schneider ElectricIndia

12 hours ago

Job description

Lauritz Knudsen Electrical and Automation (A unit of Schneider Electric India Pvt. Ltd.) is a pioneering electrical and automation brand with a rich legacy of over 70 years in India. We offer a comprehensive portfolio of low-voltage switchgear, medium-voltage switchgear, automation solutions, software, and services catering to diverse segments, including homes, agriculture, buildings, infrastructure, and industry.

L&T Switchgear is now Lauritz Knudsen Electrical & Automation.

Role Overview :

As Senior Manager – Product Management and Marketing for Variable Frequency Drives (VFDs) & Soft Starters, you will be responsible for driving the strategic growth, innovation, and market positioning of the VFD product portfolio. This role demands a strong blend of technical expertise, market insight, and leadership to manage the full product lifecycle and execute impactful marketing strategies.

Key Responsibilities :

Product Management

Own the product roadmap for VFDs & SSs, aligning with business objectives and customer needs.
Lead product development initiatives in collaboration with engineering, R&D, and manufacturing teams.
Conduct market analysis to identify trends, customer pain points, and competitive positioning.
Define product specifications, pricing strategies, and value propositions.
Monitor product performance, customer feedback, and drive continuous improvement.

Marketing Strategy

Develop and execute marketing plans to promote VFDs across target segments ( Under Utility, Infra, Building segments and associated OEMs ).

Manage product launches, promotional campaigns, exhibitions, and technical content creation alongwith Marcom team.

Collaborate with sales teams to support lead generation, customer engagement, and channel enablement.

Drive digital marketing initiatives including SEO, SEM, webinars, and social media outreach alongwith Marcom team

Represent the product at industry events, exhibitions, and customer forums.

Cross-functional Leadership

Coordinate with supply chain, finance, service teams & L1 support to ensure product availability and support.

Provide training and tools to sales and application engineering teams.

Track KPIs such as market share, revenue growth, and customer satisfaction.

Qualifications & Experience :

Bachelor’s degree in electrical engineering or related field; MBA preferred.

8–12 years of experience in product management and marketing, preferably in industrial automation or power electronics.

Deep understanding of VFD technology, applications, and market dynamics.

Strong analytical, communication, and project management skills.

Experience working with cross-functional teams and managing product portfolios.

Preferred Skills :

Familiarity with standards and certifications relevant to VFDs (IEC, UL, etc.).

Proficiency in tools like SAP, Salesforce, Power BI, and marketing automation platforms is preferred.

Ability to translate technical features into customer-centric benefits.

Create a job alert for this search

Senior Product Manager • India

Related jobs

Promoted

Manager Product Management [T500-20049]

ANSRIndia

ANSR is hiring for one of its clients.About 4flow : Headquartered in Berlin, Germany, 4flow provides consulting, software and services for logistics and supply chain management.More than 1300 team m...Show moreLast updated: 30+ days ago

Promoted

Senior Product Manager

AirlearnIndia

Airlearn makes language learning fun, interactive, and practical.We focus on helping you speak with confidence through bite-sized lessons that mix text, audio, and visuals.Whether you're picking up...Show moreLast updated: 17 days ago

Promoted

Senior Product Manager [T500-20316]

Albertsons Companies IndiaIndia

About Albertsons Companies Inc.As a leading food and drug retailer in the United States, Albertsons Companies, Inc.Our well-known banners across the United States, including Albertsons, Safeway, Vo...Show moreLast updated: 21 days ago

Promoted

Senior Product Manager

Emapta GlobalIndia

Drive innovation with products that make a global impact.Drive the roadmap of innovation where outsourcing meets global scale. Craft strategies that redefine how businesses operate worldwide.From vi...Show moreLast updated: 30+ days ago

Promoted
New!

[Apply in 3 Minutes] Senior Product Manager

Peak3 (formerly ZA Tech)India

Peak3 is an award-winning vertical SaaS provider, enabling more relevant, convenient, and affordable insurance protection for everyone through our technology and ingenuity.Together with our clients...Show moreLast updated: 4 hours ago

Promoted

Senior Product Manager

RingCentralIndia

It’s not every day that you consider starting a new career challenge.NYSE : RNG) is a global leader in cloud-based communications and collaboration software. We are fundamentally changing the nature ...Show moreLast updated: 29 days ago

Promoted
New!

Senior Manager - Product Management and Marketing [Only 24h Left]

Schneider ElectricIndia

Lauritz Knudsen Electrical and Automation (A unit of Schneider Electric India Pvt.We offer a comprehensive portfolio of low-voltage switchgear, medium-voltage switchgear, automation solutions, soft...Show moreLast updated: 4 hours ago

Promoted
New!

Product Marketing Manager [Immediate Start]

OZONE PHARMACEUTICALS LIMITEDIndia

Indian healthcare company in pain management, anti-infectives, nutraceuticals, and dermatology, is seeking a Product Manager – Trade Generics to drive growth, visibility, and market share across ou...Show moreLast updated: 4 hours ago

Promoted

Senior Product Manager

Peak3 (formerly ZA Tech)Nagpur, IN

Responsible for demand research, propose solutions, collect, analyze, sort out and keep track of demands;.Assisted the project manager to control the overall scope of project requirements;.Sorted o...Show moreLast updated: 13 days ago

Promoted

Senior Product owner Revenue cycle

Quess Corp Limitednagpur, maharashtra, in

Senior Product owner Revenue cycle : .Mentor product analysts and product owners and drive the adoption of product best practices. Education and Experience Requirements : .Bachelor’s degree in Business,...Show moreLast updated: 21 days ago

Promoted

Senior Product Manager [T500-20315]

Albertsons Companies IndiaIndia

Promoted

Lead Product Manager (Monetization)

Pocket FMIndia

It’s an exciting time to join Pocket FM as we continue to shape the future of entertainment globally through our audio series. Our mission is to give wings and wisdom to stories, transforming them i...Show moreLast updated: 21 days ago

Promoted
New!

[Immediate Start] Senior Product Manager, AI Innovation Applications

Five9India

Senior Product Manager, AI Innovation Applications.Five9 is a leading provider of cloud software for the enterprise contact center market, bringing the power of the cloud to thousands of customers ...Show moreLast updated: 4 hours ago

Promoted

Senior Product Manager [T500-20182]

ANSRIndia

ANSR is a market leader in enabling organizations build, manage and scale global teams through Global Capability Centers (GCCs). We provide full life-cycle services including GCC design, set up and ...Show moreLast updated: 30+ days ago

Promoted
New!

▷ Immediate Start : Marketing & Business Development Manager

Start2 GroupIndia

Start2 Group is a global innovation leader taking your startup journey to the next level.As a premier startup ecosystem platform, Start2 Group serves as the ultimate destination for growth-oriented...Show moreLast updated: 4 hours ago

Promoted
New!

[Apply in 3 Minutes] Senior Manager – Product Management and Marketing

Schneider ElectricIndia

Promoted

Senior Growth Manager – Performance Marketing (Google Ads Specialist)

Bhanzunagpur, maharashtra, in

Google Ads (Search, Display, Video, YouTube, etc.EdTech / consumer / subscription businesses.To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enro...Show moreLast updated: 21 days ago

Promoted

Senior Product Manager – Healthcare (Immediate Requirement)

Happiest Minds TechnologiesIndia

Senior Product Manager– Healthcare (Immediate Joiners Preferred) Location : .About the Role We are looking for a.Senior Product Owner – Healthcare. The ideal candidate will bring deep domain expertise...Show moreLast updated: 30+ days ago

Promoted
New!

Apply in 3 Minutes! Senior Manager – Product Management and Marketing

Schneider ElectricIndia

Promoted
New!

(Immediate Start) Associate Marketing Manager

Crompton Greaves Consumer Electricals LimitedIndia

This role will support the upstream marketing team in analyzing market trends, identifying customer needs, and assisting in the development of product strategies and business cases.This role involv...Show moreLast updated: 4 hours ago