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Brand & Content Lead (D2C - 30 LPA)

Brand & Content Lead (D2C - 30 LPA)

HR Interface Recruitment Consultingbangalore, karnataka, in
7 days ago
Job description

Important Notes for Applicants

📌 The ideal candidate comes with 5–7 years of experience in brand content, social media, or digital storytelling, with proven expertise in video-first campaigns.

📌 The company name will be shared during the application process.

📌 Please apply here too (it will enable us to keep you posted of similar roles in the future too) : Application Form (https : / / forms.gle / 93NWSdA3VFQoDTeD6)

📌 Applicants must be currently residing in Bengaluru or willing to relocate there for this role.

About the Company

HR Interface has been exclusively retained to hire for our client, a fast-growing Age-Tech and senior living Phygital platform headquartered in Bengaluru.

The Company is building India’s first phygital platform for joy, purpose, and preparedness for the 50+ demographic —empowering individuals aged 50–70 to lead purposeful, connected, and fulfilling lives. Backed by $20M seed funding from marquee investors, the Company is carving a new category at the intersection of curated elder travel, lifelong learning, community building, and technology-enabled convenience. This is India’s first large-scale platform for active ageing. An untapped $1 Trillion Silver Economy (Stats by NITI Aayog & ASLI)

Key Highlights for Talent considering this opportunity :

  • Category Creation at Scale : Lead the narrative for India’s first active-ageing brand, shaping how a new demographic is engaged and represented through content, campaigns, and storytelling.
  • From 0→1 to Scale : Build a brand ecosystem from scratch — defining voice, identity, and community playbooks that can be scaled into monetizable, repeatable formats across digital and experiential touchpoints.
  • Sunrise Sector with Global Relevance : Enter the $1 Trillion Silver Economy (Stats by NITI Aayog & ASLI) with first-mover advantage, crafting brand stories for an underserved but fast-growing consumer base — 1 in 5 Indians will be 60+ by 2050.
  • Purpose-led Brand Vision : Move the narrative beyond “care” into “vitality” — creating an aspirational, relatable, and purpose-driven brand that empowers India’s 50+ audience to live with joy, relevance, and connection.

This is a rare opportunity to join a category-defining venture at the intersection of Age-Tech, lifestyle, and consumer internet innovation.

Role Summary :

  • Company : Leading D2C Senior Living Startup (Parent company 12 years old, $20Mn funding) (Name shared during application process)
  • Official Designation : Brand & Content Lead
  • Years of Experience : 5–7 years in brand content, digital storytelling, or social media management
  • Compensation on offer : Upto 30 LPA (indicative for this band; final structure as per company norms, candidate profile, experience & last drawn ctc)
  • Job Type : Full-time, On-site (6-day work week with 2nd & 4th Saturdays off)
  • Location : South Bengaluru
  • Industry : Age-Tech, D2C, Consumer Services, Lifestyle

    • Position Overview

    We are seeking a creative, video-first storyteller and brand builder to lead content and communication for our growing brand. The role will involve designing and executing a multi-platform content strategy to build the company’s brand voice across digital, social, and PR channels. You will lead storytelling on LinkedIn, Facebook, Instagram, YouTube, and blogs, with a strong focus on video content, PR strategy, and thought leadership. You will collaborate with design, marketing, and external agencies to ensure brand consistency and audience resonance.

    Key Responsibilities

    Content Strategy & Execution

  • Build and manage multi-platform content calendars (LinkedIn, Instagram, YouTube, blogs).
  • Develop content pillars aligned with Marzi’s brand ethos and emotional drivers : boredom, relevance, and purpose.

    • Video-First Storytelling

  • Lead ideation, scripting, and production of short-form and long-form video content.
  • Collaborate with creators, editors, and agencies to deliver high-quality, engaging visuals.

    • Social Media Management :

  • Own content creation and engagement across LinkedIn, Facebook, Instagram, and YouTube.

    • Design Oversight :

  • Collaborate with designers to ensure visual storytelling aligns with brand guidelines.

    • PR & Thought Leadership :

  • Build and execute PR strategies, including media outreach, press releases, and founder positioning.

    • Blog & SEO Content :

  • Create and manage blog content that drives organic traffic and educates the audience.

    • Analytics & Optimization :

  • Track performance metrics and optimize content based on engagement and reach.

    • Cross-Functional Collaboration :

  • Work closely with marketing, partnerships, and product teams to align messaging.

    • Qualifications

  • 5–7 years of experience in brand content, digital storytelling, or social media.
  • Strong portfolio of video-first campaigns and multi-platform content.
  • Excellent writing, editing, and storytelling skills.
  • Experience with PR strategy and media engagement.
  • Familiarity with tools (Canva, Adobe Suite, video editing platforms).
  • Passion for building purpose-driven brands in fast-paced environments.

    • Core Values Alignment

  • Customer First Philosophy : Content that speaks to real customer needs.
  • Ownership : End-to-end accountability of brand narratives.
  • Being Curious : Experiment with new formats and trends.
  • Insist on Higher Standards : Strive for world-class storytelling.
  • Earn Trust : Communicate authentically and build credibility.

    • Why Join?

  • Impactful Work : Shape the future of ageing in India.
  • Innovation : Be part of a bold, digital-first brand redefining norms.
  • Growth : Accelerate your career in a purpose-driven organization.
  • Culture : Startup-style, high-performance, mission-driven.

    • 📩 How to Apply

    Apply via LinkedIn here OR if the job is closed on LinkedIn, register your details here :

    👉 Application Form (Highly Recommended)

    HR Interface Recruitment Consulting is a trusted recruitment partner helping clients hire senior, high-impact talent across India and the region.

    👉 Follow us on LinkedIn : https : / / www.linkedin.com / company / hr-interface-corporate-services /

    👥 Do connect with our hiring consultant : Manasvi Sharma – Recruiter | Marketing | Advertising | Public Relations Hiring at HR Interface Recruitment Consulting (Add on LinkedIn) — to stay updated on similar opportunities.

    If your profile is shortlisted, we look forward to exploring what makes you the perfect fit for this confidential senior leadership role.

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    Brand Lead • bangalore, karnataka, in