Social Media Strategist

Company Description AOS Brand Consultant is a leading digital marketing agency based in Pune, offering comprehensive solutions to help businesses grow with real impact. We specialise in handpicked strategies, consultancy, and analysis to deliver measurable results across all aspects of digital marketing. Our core values are innovation, creativity, and delivering value-driven solutions that empower brands to connect with their audiences effectively.

Role Description

This is a full-time on-site role for a Social Media Executive at AOS Brand Consultant in Pune. The Social Media Executive will be responsible for planning, creating, and managing content across various social media platforms. The role involves social media marketing, optimisation (SMO), content writing, trend analysis, and engagement strategies to build strong online brand presence for our clients.

Key Responsibilities & KPIs :

Content Strategy & Planning – Develop monthly / weekly social media calendars tailored to client goals

Content Creation & Management – Write engaging captions, coordinate with the design team, and ensure brand consistency across all platforms

Campaign Execution – Plan and execute paid and organic campaigns across platforms like Instagram, Facebook, LinkedIn, and Twitter

Community Engagement – Respond to comments, messages, and queries to maintain strong brand-consumer relationships.

Analytics & Reporting – Track, measure, and report performance using tools like Meta Business Suite, Google Analytics, etc.

Trend Monitoring & Innovation – Stay updated with new features, trends, and algorithm updates to apply them in client strategies.

Qualifications

Strong knowledge of Social Media Marketing and Social Media Optimization (SMO)

Excellent communication and creative writing skills

Experience in media planning, campaign management, and audience engagement

Familiarity with latest social media trends, analytics, and tools

Ability to work collaboratively within a creative team

Bachelor’s degree in Marketing, Communications, or a related field

Prior experience in a digital marketing agency will be an added advantage

Location : Karve Nagar, Pune

Experience : 1 - 2+ years