Consultant- Primary Market Research

Description Description

• Ensures development of a successful project / workstream plan after high level direction from the senior project lead with a clear understanding of project objectives
• Takes ownership of methodology instrument design for market research projects to address key objectives based on high level guidance provided by senior project team member
• Translates understanding of brand strategy and client needs & beliefs into likely hypotheses, and ensures analytical approach is effective in testing hypotheses to find most relevant insights
• Anticipates potential challenges in analysis and proactively works with team to figure out a mitigation strategy
• Demonstrates creative flexibility and innovation to modify design approach as necessary with more abstract client feedback or changing business project objectives
• Is able to use the prior experience to apply advanced statistical knowledge (CHAID, Choice modeling, Clustering, kNN, Regression etc.) to solve a business problem
• Ensures that team members are able to execute the analysis with right analytical approach and proper quality check guidelines
• Proactively creates good processes and automation set ups to increase the efficiency and quality of the deliverables
• Responsible for quality of entire team and all materials; double-checks all project materials and analysis provided from other team members
• Maintains focus on strategic implications of analytical insights, and effectively guides junior team member(s) to achieve necessary depth and breadth of insights
• Ensure client needs and preferences are incorporated into slide development; customizes report to audience and format of presentation when developing deliverables
• Guides development of new slide frameworks and visual templates that can present key data / insights powerfully
• Sends timely and thoughtful responses to client / leadership requests, questions, and needs
• Presents project findings & recommendations to clients in a compelling and engaging way (when appropriate based on client presentation preferences)
• Responsible for professional development, engagement and coaching of junior team members
• Teaches best practices to junior team members for structured written and verbal communication
• Demonstrates a desire and willingness to learn, and learns for all interactions and team members on a project / team
• Adapts working style as needed, developing strong collaboration and trust across team members
• Demonstrates good judgement across all interactions, and a respect for all team members internally and externally

Qualifications

Education : A bachelor or master's degree in a quantitative, analytical discipline, such as Operations Research, Applied Mathematics, Economics, Management Science, Data Science, Statistics, or Engineering will be preferred .

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Skills Required

sawtooth , Factor Analysis, Sas, Chaid, Hypothesis Testing, Advanced Excel, Predictive Analysis, Regression, Clustering, Knn, Spss, cart , choice modeling