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Content Strategist

Content Strategist

Make Your Own Perfume (MYOP) LLPCalicut, KL, in
30+ days ago
Job type
  • Quick Apply
Job description

Job Description

Qualifications

  • Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
  • 1–3 years of experience in content strategy, content creation, digital marketing, or a related

role.

Duties and Responsibilities

Content Planning & Strategy

  • Assist the Creative Director in developing and executing content strategies aligned with brand

    • objectives and seasonal campaigns.

  • Ideate and pitch creative content concepts for campaigns, product launches, and

    • collaborations.

  • Research industry trends to ensure relevance and innovation in content output.

    • Content Development

  • Collaborate with design, retail marketing, and video production teams to produce compelling

    • content for social media and retail channels.

  • Write, edit, and proofread content to maintain brand voice consistency and uphold high-

    • quality standards.

  • Support product launches, events, and campaigns through storytelling, messaging

    • frameworks, and campaign ideation.

  • Work with the video production team to execute content shoots effectively.

    • Social Media & Community Engagement

  • Stay updated with social media trends and platform best practices.
  • Create engaging, platform-specific content for Instagram, YouTube, Facebook, LinkedIn, and

    • more.

  • Drive community interaction and organic engagement through innovative storytelling.

    • Digital Marketing Support

  • Use analytics tools to assess content performance and user engagement.
  • Recommend and implement content improvements based on performance metrics.

    • Operations & Collaboration

  • Coordinate with cross-functional teams to align messaging and communication goals.
  • Manage content production timelines and feedback cycles from stakeholders.
  • Assist in creating standard operating procedures (SOPs) for content creation and publication.

    • Training & Development

  • Share content marketing best practices with internal teams.
  • Stay current with emerging content tools, platforms, and trends.
  • Demonstrate willingness to learn and integrate AI tools in marketing and content workflows.

    • Key Tasks

  • Contribute to ideation and execution for store launches, product campaigns, and social media

    • initiatives.

  • Own and elevate the brand’s digital presence with cohesive, compelling content.
  • Collaborate closely with the Creative Director to deliver impactful brand experiences.
  • Maintain a consistent brand voice across channels while tailoring messaging to each platform.
  • Explore new content formats and storytelling techniques to drive innovation.

    • Requirements

    Expertise and Skills

  • Exceptional command of English (written and verbal).
  • Proven experience in content creation for digital and social platforms.
  • Familiarity with project management and content analytics tools.
  • Strong conceptual thinking and creative ideation skills.
  • Highly organized, proactive, and capable of managing multiple content streams.
  • A team player with leadership potential.

    • Benefits

    ESI

    PF

    Health insurance

    Overtime allowance

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    Content Strategist • Calicut, KL, in