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Fluidscapes - Manager - Social Media

Fluidscapes - Manager - Social Media

Fluidscapes Consultants Pvt. Ltd.Mumbai, India
30+ days ago
Job description

Job Description :

Strategy & Execution :

  • Develop and execute a holistic social media strategy aligned with brand objectives, campaign calendars, and target audience behavior.
  • Translate broader marketing goals into platform-specific plans across Instagram, LinkedIn, YouTube, X (Twitter), Facebook, and emerging channels like Threads or Pinterest.
  • Collaborate with the content and design teams to create monthly / weekly content calendars, ensuring alignment with marketing campaigns and brand tone.

Content & Community Management :

  • Guide the ideation and creation of compelling, platform-native content (static, video, interactive).
  • Ensure real-time engagement with audiences and community management thats responsive and consistent.
  • Monitor conversations, brand mentions, and trends to identify moment marketing opportunities.

    • Analytics & Performance Tracking :

  • Own the reporting and performance analysis of all social media platforms using native tools and third-party analytics platforms (e.g., Meta Insights, Semrush, Google Analytics).
  • Set clear KPIs for organic growth, engagement, reach, and conversions, and continuously optimize efforts based on data.
  • Create weekly / monthly dashboards and share insights with leadership and cross-functional teams.

    • Platform Expertise & Innovation :

  • Stay updated with algorithm changes, new platform features, and emerging formats; experiment with innovative approaches to maximize visibility and engagement.
  • Propose new tools or technologies that can enhance performance, scheduling, or listening.

    • Team Leadership & Collaboration :

  • Lead and mentor a team of social media executives, and interns.
  • Facilitate internal reviews, training, and performance check-ins to ensure a high-performance culture.
  • Collaborate with Brand, PR, Performance Marketing, and Creative to ensure cross-channel synergy.

    • Job Requirement :

    Required Qualifications & Experience :

  • 4-7 years of hands-on social media management experience, preferably in a consumer-facing brand or digital agency.
  • Proven track record of delivering organic growth and engagement through strategic and tactical efforts.
  • Deep knowledge of social platform algorithms, content types, audience behavior, and best practices.
  • Strong command of analytics tools, and ability to draw actionable insights from data.
  • Prior experience in leading a social media team; able to balance team oversight with personal execution.

    • Key Competencies :

  • Strategic mindset with a creative flair.
  • Excellent copywriting and communication skills.
  • Analytical and insights-oriented.
  • Highly collaborative with cross-functional agility.
  • Fast learner and adaptive to digital evolution.
  • Outcome-focused and self-motivated.

    • Bonus Points For :

  • Experience working on large-scale campaigns or real-time trend jacking.
  • Prior experience in brand building from ground-up via social media.
  • Familiarity with social listening tools like Brandwatch or Meltwater.

    • (ref : iimjobs.com)

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    Social Media Manager • Mumbai, India

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