Digital Analyst
EXLSecunderabad, Republic Of India, IN17 hours ago
Job description2–6 years of hands-on experience in Digital Analytics Implementation or Tag Management . Strong knowledge of : 🔹 AEP Web SDK 🔹 Adobe Launch / Data Collection 🔹 Customer Journey Analytics (CJA) 🔹 Web & App Tagging Implementation 🔹 XDM Schemas and Event-Driven Data Layers 🔹 Tag Testing with Debugging Tools 🔹 SQL and JavaScript Excellent analytical, problem-solving, and communication skills. Ability to collaborate effectively with cross-functional teams in a fast-paced environment. Exposure to Adobe Experience Platform (AEP) Edge Network or Adobe Analytics migration projects . Experience integrating multiple data sources for unified analytics. Familiarity with data governance and privacy frameworks (GDPR, CCPA, etc.) .
Role Overview :
We are looking for a Digital Analytics Implementation Specialist with strong expertise in Adobe Experience Platform (AEP) and Web / App tagging . The ideal candidate will be responsible for implementing and managing advanced analytics tracking frameworks, ensuring seamless data collection, and enabling accurate insights across digital platforms.
Key Responsibilities :
- Implement and manage AEP Web SDK and Adobe Launch (Data Collection) for web and app tagging.
- Design and configure XDM Schemas and event-driven data layers for consistent data capture across platforms.
- Collaborate with product, marketing, and development teams to translate business needs into effective tracking strategies.
- Conduct tag testing and debugging using tools such as Adobe Experience Platform Debugger, Charles Proxy, or similar.
- Support Customer Journey Analytics (CJA) setup and validation for end-to-end user journey measurement.
- Perform data validation, troubleshooting, and ensure alignment between data design and analytics reporting.
- Write and maintain implementation documentation and technical specifications.
Required Skills & Experience :
Preferred Qualifications :
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Digital Analyst • Secunderabad, Republic Of India, IN
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