Switch ON - Assistant General Manager - Agri Business

Assistant General Manager Agri Business.

Organization : SwitchON Foundation.

Location : West Bengal / Maharashtra (with national-level travel).

Work Experience : Minimum 8-10 years in agri-marketing, FPO development, or rural enterprise promotion, with demonstrated success in market linkage development (flexible to 5+ years with proven 5+ crore sales facilitation annually).

Position Summary :

The Assistant General Manager Agri Business will be responsible for driving market linkages, sales, and value chain development for Farmer-Producer Organizations (FPOs), Self-Help Groups (SHGs), and SwitchON-supported enterprises. This role requires strong business acumen, buyer engagement, and supply chain management expertise to bridge the gap between farmer collectives and reliable markets, ensuring fair pricing, scalability, and sustainability.

Key Development & Partnerships :

• Develop and execute strategies to secure markets for FPO / SHG produce.
• Build and maintain relationships with buyers (retailers, wholesalers, institutional buyers, exporters, processors).
• Identify and facilitate anchor buyers, bulk procurement, and contract farming opportunities.
• Organize and lead participation in buyerseller meets, trade fairs, and exhibitions, in collaboration with government, CSR partners, and private players.
• Explore digital / online market linkages and partnerships with e-commerce and agri-tech players.

Sales & Business Growth :

Supply Chain & Value Chain Development :

Marketing & Brand Strategy :

Qualifications, Experience & Masters degree in Agribusiness Management, Agriculture, Rural Development, or a related 8-10 years in agri-marketing, FPO development and market linkage, or rural enterprise promotion.

Reporting Structure :

Reports To : Executive Director.

Direct Reports : 45 team members.

Travel Requirements :

5060% travel across Eastern & Western India for field visits, trade fairs, and business development Reimbursement : Official travel, stay, and logistics as per organizational policy.

About SwitchON in 2008, SwitchON Foundation is a pioneering non-profit committed to driving sustainable development through innovative solutions in climate-resilient agriculture, clean energy, green livelihoods, and industry decarbonization. With a passionate team of over 175 professionals, we operate across 10 states in India, empowering communities with climate-smart technologies and practices.

Recognized as a Great Place to Work, SwitchON Foundation prides itself on an inclusive workplace with strong representation of women in leadership roles. Our impact is amplified through innovative programs, social enterprises, and strategic policy advocacy.

(ref : iimjobs.com)