Data Insights Specialist

About this role :

We are seeking a highly skilled Data Insights Specialist to join our team. As a key member of our organization, you will be responsible for driving data-driven decision making across product, marketing, and monetization strategies.

Key responsibilities :

• Insight Generation & Strategic Analysis :
• Analyze player behavior, game economy, and monetization patterns to uncover actionable insights
• Evaluate player progression, retention funnels, and engagement metrics to identify opportunities for game improvement
• Investigate churned players, win / loss patterns, and session behaviors to understand what drives player satisfaction and lifetime value
• Develop segmentation analysis to identify high-value player cohorts and understand their unique behaviors and preferences
• Analyze in-game events, races, tournaments, and seasonal content to measure effectiveness and player engagement
• Identify patterns in player spending behavior, IAP (in-app purchase) conversion, and pricing elasticity across different player segments
• Mobile Gaming Domain Expertise :
• Dive into car racing game-specific metrics including race completion rates, car upgrade patterns, track preferences, and competitive multiplayer engagement
• Analyze game economy balance including currency flows, reward systems, and progression curves
• Study player acquisition campaigns and channel performance specific to mobile gaming audiences
• Evaluate ad monetization strategies (rewarded video, interstitials) and their impact on player experience and retention
• Understand seasonal events, live ops performance, and content release impact on player engagement
• Analyze social features, clan / guild dynamics, and competitive leaderboard participation
• Forecasting & Predictive Analytics :
• Build predictive models to forecast player churn, lifetime value, and revenue projections
• Develop early warning systems to identify at-risk players and opportunities for intervention
• Create forecasting models for daily / monthly active users, revenue, and key engagement metrics
• Predict impact of new features, content releases, and game updates on player behavior
• Model player progression trajectories and identify bottlenecks or drop-off points
• Metrics Definition & Performance Tracking :
• Define and socialize key performance indicators (KPIs) across product, marketing, and monetization teams
• Build comprehensive metric frameworks for measuring game health, player satisfaction, and business performance
• Create dimensional models and metric definitions that enable self-service analytics for stakeholders
• Develop cohort analysis frameworks to track player performance over time
• Calculate and monitor LTV, ARPDAU, retention curves, conversion rates, and engagement scores
• Stakeholder Collaboration & Communication :
• Partner closely with product managers to inform feature prioritization and roadmap decisions
• Collaborate with game designers to optimize game balance, difficulty curves, and reward structures
• Work with marketing teams to optimize user acquisition, attribution analysis, and campaign performance
• Support monetization team with pricing strategies, offer testing, and revenue optimization
• Present insights and recommendations to executive leadership in clear, compelling narratives
• Translate complex analytical findings into actionable recommendations that non-technical stakeholders can understand and act upon
• Facilitate data-driven discussions and help teams make evidence-based decisions
• Experimentation & Testing :
• Design and analyze A / B tests for new features, UI changes, pricing experiments, and marketing campaigns
• Evaluate test results, determine statistical significance, and provide clear recommendations
• Build experimentation frameworks and best practices for the organization
• Conduct post-launch analysis of new features and content releases
• Dashboard & Visualization Development :
• Create intuitive, self-service dashboards that answer key business questions
• Build visualizations that make complex data accessible to diverse stakeholders
• Develop automated reporting that keeps teams informed of key metrics and trends
• Design executive dashboards for quick assessment of business health