Media Data Analyst (Traditional & Digital)

Role Overview

The role involves handling both traditional and digital media data , tracking competition, and supporting the team with insights, reports, and client-ready presentations . The candidate will work closely with strategy, planning, buying, account management, and operations teams to deliver actionable media intelligence.

Experience :

1–2 years of relevant experience in media data analysis, insights, reporting or digital campaign tracking.

Key Responsibilities

• Collect, manage, and analyze media data across traditional and digital platforms.
• Track competition performance periodically and prepare comparative reports.
• Work with industry tools such as BARC, Similarweb, and other media monitoring / analytics platforms .
• Maintain reports, trackers, and dashboards in Excel with accuracy.
• Create client-ready PPT decks and present insights to internal teams and clients.
• Collaborate with multiple stakeholders across strategy, account management, planning, buying, and operations .
• Stay updated on media metrics, industry trends, and evolving media tools .
• Apply basic AI tools to optimize workflows and reporting.

Requirements