Speridian Technologies - Salesforce Marketing Cloud Developer - SFMC / ET

Responsibilities :

• Design, build, and execute multi-channel campaigns (Email, SMS, Push, Journey Builder, Automation Studio).
• Develop and maintain customer journeys, automation workflows, and dynamic content for personalized engagement.
• Collaborate with marketing, sales, and IT teams to translate business requirements into technical solutions.
• Manage subscriber data, data extensions, segmentation, and contact strategies for targeted campaigns.
• Create and optimize SQL queries, AMPscript, and Server-Side JavaScript for advanced personalization.
• Monitor, analyze, and report campaign performance to drive continuous improvement.
• Ensure compliance with data privacy regulations (GDPR, CAN-SPAM, etc.).
• Support integration of SFMC with Salesforce CRM and third-party applications.
• Setting up campaigns and communications (plans & schedules), Creating data segmentation and targeting based on the campaign requirements and available data extensions and data filters
• Scheduling and deployment of email marketing, SMS and Push Notifications using Salesforce Marketing Cloud and other available platforms for communication dispatch
• Monitoring and reporting on the campaign performance (communication performance) using SFMC and other platforms
• Working closely with IT team on any development, integration and other custom requirements required for campaign setup, dispatch, and reporting
• Create multi-market email templates using AmpScript
• Create customer journey based on Communication strategy on Salesforce Marketing Cloud (using Journey Builder / Automation Studio) and working with IT on any development and integrations
• Validate data points and quality to facilitate efficient customer communications
• Setup and validate Loyalty promotions on the loyalty tool to feed into customer journey (trigger comms) and campaigns comms managed via Salesforce Marketing Cloud
• Deliver on using A / B Testing and other metric for communication performance
• Monitor dispatch metric using key KPIs such as dispatch SLA, first-pass accuracy, on time delivery, time to market with %age accuracy
• Links and Landing Page management on Content Management System (CMS)

(ref : hirist.tech)