Marketing Manager – Growth & Engagement

About viaDOTS

viaDOTS is a

premium urban mobility platform

built for those who value

comfort, reliability, and transparency

in their everyday rides. With our cutting-edge app, curated fleet, and seamless experience, viaDOTS is redefining how urban India moves.

We’re now gearing up for rapid expansion — and we’re looking for a

Marketing Manager

who can take charge of growth, customer engagement, and go-to-market execution to drive our next phase of scale.

What You Will Do

As Marketing Manager, you’ll own the entire growth and marketing function — from user acquisition to engagement and retention — while shaping viaDOTS’ market presence.

Develop and execute

comprehensive GTM (Go-To-Market) strategies

for new launches, features, and city expansions.

Design and drive

growth strategies

across the full customer funnel — awareness, acquisition, activation, and retention.

Lead

in-app marketing , lifecycle campaigns, and personalised engagement to boost customer loyalty.

Oversee

product marketing

— positioning, messaging, and launch planning for app updates and new offerings.

Manage all

digital channels : Google Analytics, Meta Ads, SEM / SEO, Influencer Marketing, WhatsApp & SMS campaigns, and Events.

Implement and manage

marketing automation tools

such as

MoEngage

or

CleverTap

to scale engagement and retention.

Leverage

AI tools

for campaign optimisation, audience insights, and creative efficiency.

Manage budgets, track performance metrics, and ensure strong ROI across campaigns.

Collaborate cross-functionally with product, design, and operations to align marketing with business goals.

Drive

website marketing

— enhance user journeys, landing pages, and conversion funnels.

Be a

strategic thinker and a hands-on executor

— operate with autonomy and a founder mindset.

What You Bring

5–8 years of experience in

growth or marketing roles

in startups or fast-growing D2C brands.

Proven track record in

GTM strategy ,

app marketing , and

data-driven customer engagement.

Strong expertise in

digital marketing tools

— Google Analytics, Meta Ads, SEM / SEO, influencer, WhatsApp, and event marketing.

Experience in

mobility, ride-hailing, or premium consumer service

is preferred.

Hands-on experience with

marketing automation platforms

(MoEngage, CleverTap, WebEngage, etc.).

Exposure to

AI-based marketing tools

for insights, targeting, and content generation.

Strong analytical mindset, creativity, and problem-solving ability.

Able to work independently, make data-backed decisions, and thrive in a fast-paced startup environment.

Detail-oriented, ambitious, and ready to build a high-impact marketing function from the ground up.

Why viaDOTS

Attractive fixed compensation

Work directly with the Founder / CEO

and core leadership — full ownership and visibility

ESOP opportunity

– grow with a rapidly scaling premium brand

Be part of a new-age premium mobility company

redefining urban commute experiences

How to Apply

If you’re a growth-driven marketer with sharp GTM instincts and a passion for building premium consumer experiences, we’d love to hear from you.

Apply via LinkedIn or send your profile with a short note on your top 2–3 growth or GTM wins to

hr@viadots.com