GTM leadRandstad India • Gurgaon, Haryana, India
GTM lead
Randstad India • Gurgaon, Haryana, India
30+ days ago
Job description
Key Skills
Administrative Skills,Facilities Management,Biotechnology,Creative Production,Design And Estimation,Architecture
Employment Type : Full Time
Experience: years
Vacancy: 1
Go-To-Market Strategy Execution & Revenue Ownership
Were looking for a GTM Lead - a builder at the intersection of growth data and systems thinking. This is not your standard SDR or Demand Gen position.
Youll oversee the entire top-of-funnel motion - identifying target accounts researching decision makers building sequences launching campaigns and refining them through performance insights.
Working closely with the leadership team in Sales and Marketing youll develop a data-backed repeatable model for allbound success.
Your impact will directly influence how our clients attract prospects partners expand market presence and drive revenue growth
Account Research Targeting & GTM Foundations
- Build client GTM foundations by defining ICPs segmentation category POVs value propositions and buying triggers.
- Curate detailed target account lists using tools such as Clay LinkedIn Sales Navigator and data enrichment platforms.
- Identify buying signals and map decision-making personas for each target account.
- Structure and document account-level insights to enable highly personalised outreach and sales conversations.
Positioning Messaging & Outreach Enablement
- Run positioning and messaging engagements that translate GTM insights into clear narratives.
- Convert research and account intelligence into personalised messaging frameworks for sales-led and product-led motions.
- Ensure messaging consistency across email LinkedIn sales conversations and launch campaigns.
Outbound Campaign Design & Execution
- Build and run multi-touch outbound campaigns across email and LinkedIn using tools such as Sales Handy SmartLead Instantly and similar platforms.
- Own outbound infrastructure including domain setup warm-up routines deliverability management and sender reputation monitoring.
- Continuously test and optimize subject lines messaging and timing to improve engagement.
Pipeline Generation & Lead Qualification
- Respond promptly to inbound and outbound replies with context-aware follow-ups.
- Pre-qualify interested leads based on ICP fit intent and buying readiness.
- Ensure accurate pipeline updates follow-ups opportunity routing and handoffs to sales or client teams.
Launch Planning & Demand Programmes
- Turn product or service roadmaps into structured demand generation programmes.
- Align outbound inbound content and sales motions around launches and key GTM activities.
Playbooks Reporting & Optimisation
- Build repeatable GTM playbooks across outbound SEO paid marketing and brand-led growth.
- Monitor and report on key GTM KPIs including outreach volume open rates reply rates meeting conversions and pipeline creation.
- Assess campaign and segment performance to identify patterns trends and high performing audiences.
- Create dashboards and reports to provide visibility across leadership sales and growth teams.
- Feed insights back into targeting messaging sequencing and GTM strategy to scale campaigns.
Requirements 5-7 years of experience in outbound sales growth operations or demand generation for a B2B SaaS or product company.
Key Skills
Administrative Skills,Facilities Management,Biotechnology,Creative Production,Design And Estimation,Architecture
Employment Type : Full Time
Experience: years
Vacancy: 1
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GTM lead • Gurgaon, Haryana, India
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