Digital Marketing Specialist

Digital Marketing Specialist

Experience : 8+ years

About the Role

We're seeking an experienced Ads Specialist to drive paid growth and customer acquisition for our AI agent development platform. You'll own our paid advertising strategy across multiple channels and optimize campaigns to maximize ROI.

Key Responsibilities

• Develop and execute comprehensive paid advertising strategies across Google Ads, Meta (Facebook / Instagram), , TikTok, X (Twitter), and YouTube
• Manage substantial advertising budgets and optimize spend allocation across platforms
• Create and test ad campaigns targeting AI / automation, SaaS, and enterprise audiences
• Conduct audience research, A / B testing, and competitive analysis in the AI / tech space
• Design conversion-focused landing pages and coordinate with design teams for ad creatives
• Implement conversion tracking, pixels, and analytics across all advertising platforms
• Use AI tools to enhance campaign optimization, creative testing, and audience targeting
• Monitor and optimize key metrics including CPL, CAC, ROAS, and conversion rates
• Develop remarketing and retargeting strategies to nurture leads through the funnel
• Create performance reports and present insights to stakeholders
• Stay updated on platform changes, ad policies, and emerging advertising technologies

Requirements

Preferred

Education

Bachelor's degree in Marketing, Advertising, Business, or related field, or equivalent experience.