AdTech Product Manager
KensaltensiBengaluru, Karnataka, India3 days ago
Job descriptionLead product development for OpenRTB-compliant bidding systems and real-time auction mechanisms Oversee integration and optimization of Prebid.js implementations for header bidding solutions Manage product requirements for ad serving technology, including creative rendering, viewability measurement, and fraud detection Drive technical specifications for API development, data pipelines, and reporting dashboards Work closely with engineering teams to translate business requirements into technical specifications Partner with sales and account management to understand client needs and market feedback Collaborate with data teams on audience segmentation, campaign optimization algorithms, and performance analytics Coordinate with compliance and legal teams on privacy regulations (GDPR, CCPA) and industry standards 5+ years of product management experience in ad-tech, with at least 3 years focused on programmatic advertising Deep understanding of ad exchange operations, real-time bidding (RTB), and publisher integrations Hands-on experience with OpenRTB protocol (versions 2.x and 3.x) and related specifications Proficiency with Prebid.js, Prebid Server, and header bidding implementation strategies Knowledge of ad serving technologies, creative formats, and trafficking workflows Understanding of data management platforms (DMP), customer data platforms (CDP), and identity resolution Strong grasp of programmatic advertising ecosystem including buyers, sellers, and intermediaries Experience with major ad-tech vendors (Google Ad Manager, Amazon DSP, The Trade Desk, etc.) Understanding of digital advertising measurement, attribution models, and analytics platforms Knowledge of privacy frameworks, consent management, and cookieless targeting solutions Proven ability to manage complex technical products with multiple stakeholders Experience with agile development methodologies and product management tools Strong analytical skills with ability to interpret performance data and market trends Excellent communication skills for technical and non-technical audiences Bachelor's degree in Engineering, Computer Science, Business, or related field; MBA preferred Experience with server-side ad insertion (SSAI) and connected TV (CTV) advertising Knowledge of machine learning applications in ad-tech (bid optimization, audience modelling) Previous experience at ad exchanges, DSPs, SSPs, or major publishers Understanding of video advertising standards (VAST, VPAID) and mobile advertising protocols Familiarity with cloud platforms (AWS, GCP) and data processing technologies
Company Description
Kensaltensi powered by Alkimi is a decentralised programmatic ad platform that aims to restore the value exchange between advertisers, publishers, and users. Our custom solution on the Sui network is fast, scalable, and transparent with 0% fraud and lowest transaction fees. Visit our website at learn more about our unique approach to advertising.
About the Role :
We are seeking an experienced Product Manager with deep expertise in programmatic advertising technology to drive product strategy and execution for our ad-tech platform. The ideal candidate will have hands-on experience with core ad-tech technology and a proven track record of delivering complex technical products in the digital advertising ecosystem.
Key Responsibilities :
Product Strategy & Vision
- Define and execute product roadmap for ad-tech solutions including ad exchanges, demand-side platforms (DSP), supply-side platforms (SSP), and ad serving infrastructure
- Identify market opportunities and competitive positioning within the programmatic advertising landscape
- Collaborate with engineering, data science, and business development teams to prioritize features that drive revenue growth and operational efficiency
Technical Product Management
Cross-Functional Collaboration
Required Qualifications :
Technical Expertise
Industry Knowledge
Skills & Experience
Preferred Qualifications
This role offers the opportunity to shape the future of programmatic advertising technology while working with cutting-edge ad-tech infrastructure at scale.
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Product Manager • Bengaluru, Karnataka, India
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