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Product Manager- AdTech

Product Manager- AdTech

ConfidentialBengaluru / Bangalore
30+ days ago
Job description

Key Responsibilities :

Product Strategy & Roadmap :

  • Define product vision, strategy, and roadmap for advertising platforms (e.g., DSP, SSP, Ad Server, Attribution Tools, etc.).
  • Analyze industry trends, competitor platforms, and customer feedback to identify new product opportunities.
  • Prioritize features based on ROI, market needs, and technical feasibility.

Product Development :

  • Write clear and actionable PRDs (Product Requirement Documents), user stories, and acceptance criteria.
  • Work closely with engineering, UX, and data teams to deliver high-impact features on time.
  • Own the product lifecycle from ideation to release and post-launch analysis.
  • Stakeholder Collaboration :

  • Partner with sales, client success, operations, and marketing to gather feedback and communicate product value.
  • Serve as the subject matter expert for AdTech features and functionality.
  • Provide internal training and support documentation for new releases.
  • Data & Performance Analysis :

  • Use analytics tools to monitor product performance, adoption, and usage metrics.
  • Run A / B tests and experiments to optimize ad delivery, yield, targeting, and bidding strategies.
  • Leverage data to make informed product decisions and iterate rapidly.
  • Compliance & Privacy :

  • Ensure product compliance with data privacy laws and ad industry standards (GDPR, CCPA, IAB TCF, etc.).
  • Integrate identity resolution, consent management, and fraud prevention solutions where necessary.
  • Qualifications : Required :

  • Bachelor's degree in Computer Science, Engineering, Marketing, or a related field.
  • 3–7 years of product management experience in AdTech or MarTech.
  • Strong understanding of the digital advertising ecosystem, including :
  • Real-time bidding (RTB)
  • Programmatic media buying
  • Ad exchanges, pixels, and user targeting
  • Header bidding, SDKs, APIs
  • Measurement, attribution, and incrementality
  • Preferred :

  • Experience with platforms such as Google Ad Manager, The Trade Desk, Xandr, Magnite, or Adobe Advertising.
  • Familiarity with data clean rooms, CDPs, or identity graphs (UID2.0, IDFA, etc.).
  • Technical background or hands-on experience working with APIs, data pipelines, or SQL.
  • Skills Required

    Product Development, Compliance, Gdpr, Sql

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