Marketo

Minimum 2 years of proven hands-on experience working simultaneously with Marketo and Microsoft Dynamics 365 CRM

Deep understanding of marketing automation principles and CRM data architecture

Experience with integrating Marketo and Dynamics 365 platforms and managing the data flow between them

Strong knowledge of campaign execution, segmentation, AB testing, and lead management in Marketo

Experience customizing and maintaining Dynamics 365 CRM workflows, plugins, and data hygiene

Familiarity with regulatory compliance requirements in marketing automation such as GDPR and CAN-SPAM

Strong written and verbal communication skills capable of collaborating across multiple teams

Experience supporting clients or organizations in regulated industries is highly desirable

Preferred Skills :

Certifications in Marketo Marketo Certified Expert and or Microsoft Dynamics 365 Fundamentals or Developer