Role & responsibilities
- New product pipeline strategy, new product pre-launch, and launch strategy and post-launch, new initiatives for product growth strategy
- Providing training, product knowledge, direction to the field sales team to ensure that they are well equipped with scientific and communication skills both.
- Work with cross-functional teams like medical affairs, learning and development team, R & D team (Research & Development) in the process.
- Developing brand plans / strategies for the product range along with market penetration strategy along with market research and competitor analysis.
- SWOT analysis of product line (strength, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.
- Creating brand inputs for promotion & organizing CMEs etc
- Ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.
- Motivating sales team members by organizing training camps, award ceremonies, and recognition programs.
- Field working & Travel Openness (Upto 30%)
Preferred candidate profile
2-7 Experience therapy wise.Graduated / Post Graduated from PharmaExperience in Brand Building, Market Strategy & Product LaunchingProduct Management experience pan IndiaExcellent Communication skillsTherapy : - CNS, Gastrology, Ortho, Gynaecology, Urology and super speciality.Skills Required
product strategy , Market Research, Data Analysis, Agile Methodologies, User Experience, Stakeholder Management