Digital Marketing & Website Strategy Lead | Antara (Max Group)

Role Overview

We are looking for a dynamic and strategic professional to lead brand strategy and marketing for the Antara Care Home, Care at Home & Antara Integrated Wellness Centre business units. This role will be pivotal in shaping Antara’s narrative in the senior care ecosystem and will drive marketing initiatives that strengthen category leadership, build trust, and drive business growth.

This role will report directly to the CMO and will lead a team of 2–3 brand & content specialists.

Key Responsibilities

Brand Strategy & Growth

• Build and drive the brand strategy for Antara Care Homes & Care at Home services.
• Develop and execute marketing campaigns to drive awareness, salience, and consideration.
• Lead go-to-market (GTM), positioning, and communication strategy for business growth.
• Antara Integrated Wellness Centre Launch
• Lead the brand launch strategy for Antara Integrated Wellness Centre (to be launched).
• Design and execute GTM campaigns for clinics, services, and wellness programs.
• Collaborate with cross-functional business teams for rollout, partnerships, and customer experience alignment.

Integrated Marketing Execution

Special Projects

Stakeholder Collaboration

Role Requirements

What Makes This Role Exciting

Education

MBA / PGDM in Marketing preferred (but not mandatory if candidate has strong capability and experience).