Manager Performance Marketing

Key Responsibilities

• Own and scale customer lifecycle marketing and retention strategies
• Develop and execute end-to-end campaigns on Meta & Google Ads, optimized for direct response and conversions
• Optimize campaigns with a focus on  ROAS, CAC, and scalable, profitable ad sets
• Analyze performance funnels, identify drop-offs, and run experiments to boost outcomes
• Design and implement retention initiatives to increase engagement, repeat purchases, and reduce churn
• Collaborate with creative teams to develop high-converting ad creatives and landing pages
• Set up pixel event tracking and UTM tagging for precise attribution
• Prepare detailed weekly and monthly performance reports with insights and strategic recommendations

Qualifications

Skills Required

Forecasting