Digital Marketing Specialist

Job Title : Digital Marketing Specialist

Experience : 4-5 years

Location : Ahmedabad

Type : Full-time

About Us :

Apeiros AI Private Limited is a pioneering provider of retail and customer engagement software

solutions tailored for hyperlocal mom-and-pop retailers. Our mission is to empower our clients with

innovative, user-friendly products that streamline operations, enhance customer experiences, and

drive business growth. We thrive on enabling small retailers to leverage technology effectively in

today's competitive market.

Job Summary

We are looking for a creative and results-driven Digital Marketing professional to join our team. The

ideal candidate will be responsible for planning, implementing, and optimizing digital marketing

campaigns across various channels to drive traffic, engagement, and revenue growth.

Key Responsibilities

 Plan, execute, and manage digital marketing campaigns including SEO (search engine

optimisation), SEM (search engine marketing), PPC (pay-per click), social media, email

marketing, and display advertising.

 Develop content strategies for blogs, social media, and other digital platforms to increase

brand awareness and engagement.

 Monitor and analyze website traffic, social media metrics, and campaign performance using

tools like Google Analytics, Google Ads, Facebook Ads Manager, etc.

 Update and manage website.

 Optimize campaigns to improve ROI and conversion rates.

 Collaborate with the design and content teams to create compelling visuals and messaging

for campaigns.

 Manage social media accounts and create content calendars.

 Stay up-to-date with the latest digital marketing trends, tools, and best practices.

 Assist in marketing automation and lead nurturing efforts.

 Coordinate with external agencies, vendors, and partners when needed.

Requirements / Qualifications

 Bachelor’s degree in Marketing, Business, Communications, or related field.

 Proven experience in digital marketing (2+ years preferred).

 Strong understanding of SEO, SEM, PPC, social media marketing, email marketing, and

analytics.

 Hands-on experience with Google Analytics, Google Ads, Facebook Ads, and other digital

marketing tools.

 Excellent written and verbal communication skills.

 Creative mindset with strong problem-solving skills.

 Ability to manage multiple projects and meet deadlines.

 Knowledge of marketing automation platforms is a plus.

Key Competencies

 Analytical thinking and data-driven decision-making.

 Creativity and innovation in campaign ideas.

 Strong teamwork and collaboration skills.

 Attention to detail and commitment to quality.

How to Apply :

Interested candidates can send their updated resumes to priyanka@cxoemerge.com or contact us at 9625620642 for more details.