Director, Marketing & Demand Generation

Company Description

Xoxoday powers rewards, incentives, and loyalty programs for over 5,000 companies worldwide, including prominent names such as Stanley Black & Decker, Mahindra group, Infosys, Tesco AT&T, and H&M. With an annual GMV exceeding $1B and over 250 app integrations (including MS Teams, Slack, Salesforce, and HubSpot), we help businesses engage, motivate, and retain their most valuable people. Our products serve initiatives like dealer commissions, sales incentives, influencer loyalty, employee recognition etc. aiming to drive measurable outcomes. Headquartered across 9 global offices, including the US, Xoxoday offers global support, enterprise-grade security, and a flexible pricing structure.

Role Description

This is a full-time, on-site VP Marketing role based in Bengaluru. The role involves leading B2B marketing functions and teams across SEO, AdWords, ABM, Events, Customer Marketing, PMM, Funnel acceleration and more. It carries strict targets for SQL generation and deals logged globally.

Qualifications

• 8–12 years of experience across various B2B marketing functions
• Experience in B2B (and / or SaaS industry) for USA region is must
• Proven experience leading large marketing teams
• Strong understanding of AI-driven marketing tools
• Excellent communication skills , with technical marketing and content development expertise
• Ability to work independently as well as collaboratively
• Exceptional organizational and multitasking abilities
• Experience in the technology or software industry is mandatory ;

experience in the loyalty industry is a strong plus