Industry & Sector : A fast-growing company in cloud communications and customer experience services, delivering digital-first marketing and engagement solutions for B2B and B2C customers across India. We combine creative social strategies with performance analytics to scale brand reach and conversion.
Primary Title (standardized) : Influencer Marketing Specialist | Location : India (On‑site)
Role & Responsibilities
- Manage end-to-end influencer campaigns : brief creation, creator selection, content timelines, and delivery checks to meet brand objectives and KPIs.
- Source, evaluate and cultivate relationships with creators across TikTok, Instagram and YouTube; negotiate terms and coordinate contracts and payments.
- Develop concise creative briefs and approve content to ensure on‑brand messaging, FTC / compliance adherence and quality standards.
- Track campaign performance and deliver weekly reports on reach, engagement, conversion, and ROI; recommend optimizations to improve outcomes.
- Collaborate with brand, creative, and paid media teams to align influencer assets with larger campaign strategies and repurpose content for owned channels.
- Maintain an up-to-date creator database and manage campaign budgets, timelines and post‑campaign reconciliations.
Skills & Qualifications
Must-Have
Influencer marketing platformsTikTokInstagramYouTubeCampaign analytics and reportingGoogle SheetsPreferred
Meta Business ManagerSocial listening tools (Brandwatch, Meltwater)Basic video editing tools (CapCut, Premiere Rush)Benefits & Culture Highlights
On-site, collaborative marketing team with direct access to creative and performance stakeholders.Clear ownership of campaigns and fast feedback cycles — opportunity to scale successful pilots into national programs.Learning-first culture with exposure to cross-functional analytics, paid media and brand strategy.This role is ideal for proactive, metrics-driven marketers who love building creator relationships and translating short-form content into measurable business impact. Apply if you enjoy a hands-on, fast-paced on-site environment and want to grow into a lead role in influencer and creator marketing.
Skills : influencer,google sheets,paid media,instagram,campaigns,analytics,youtube,influencer marketing
Skills Required
meltwater , google sheets , Youtube, instagram