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Associate Director- Account Management (Influencer Marketing)

Associate Director- Account Management (Influencer Marketing)

ConfidentialGurugram, Gurgaon / Gurugram, India
1 day ago
Job description

About the Role :

We're looking for a dynamic and experienced Associate Director – Account Management to lead strategic client relationships, manage key brand portfolios, and drive business growth across multiple accounts. This role requires a strong blend of strategic thinking, leadership, client partnership, and operational excellence.

The ideal candidate will oversee a team of Account Managers and Executives, ensuring seamless campaign execution, high client satisfaction, and consistent revenue growth within the influencer marketing ecosystem.

Key Responsibilities :

1. Client Leadership & Relationship Management

  • Act as the senior point of contact for top-tier clients, overseeing their influencer marketing campaigns end-to-end.
  • Build and maintain long-term strategic relationships with key brands and decision-makers.
  • Understand client objectives, challenges, and brand vision to deliver tailored influencer strategies.
  • Conduct quarterly business reviews, presenting insights, campaign performance, and new opportunities.
  • Ensure top-notch client servicing, proactive communication, and quick issue resolution.

2. Business Strategy & Growth

  • Own revenue and profitability targets across assigned client clusters.
  • Identify opportunities for account expansion, up-selling, and cross-selling of services.
  • Collaborate with the Business Development team to support new pitches and business proposals.
  • Analyze business performance data to optimize processes and improve campaign ROI.

    • 3. Team Leadership & Management

  • Lead, mentor, and guide a team of Account Managers and Executives, ensuring high performance and productivity.
  • Define clear goals, KPIs, and growth plans for the account management team.
  • Oversee workload allocation, workflow prioritization, and delivery quality across all accounts.
  • Foster a culture of collaboration, ownership, and accountability within the team.

    • 4. Cross-Functional Collaboration

  • Work closely with Planning & Strategy, Pricing, Campaign Management, and Creator Relations teams to ensure cohesive and timely campaign execution.
  • Bridge communication between internal teams and clients, ensuring alignment on timelines, deliverables, and creative expectations.
  • Identify bottlenecks and establish solutions to improve efficiency and coordination.

    • 5. Strategic Planning & Insights

  • Provide strategic direction on influencer selection, campaign narratives, and creative storytelling.
  • Stay updated on influencer trends, digital content formats, and social media algorithms.
  • Share industry insights and best practices with clients to position the agency as a strategic partner.
  • Review campaign reports to extract actionable insights and optimize future strategies.

    • Skills Required

    Campaign Management, Team Leadership, influencer marketing, Strategic Planning, Business Strategy

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    Influencer Marketing • Gurugram, Gurgaon / Gurugram, India