Job Title : Growth Manager - Performance Marketing.
Company : Denzour Nutrition Pvt. Ltd
Location : Jasola, New Delhi (Work from Office). About Denzour Nutrition. Denzour Nutrition is a fast-growing nutraceutical brand offering high-quality whey protein, pre-workouts and wellness supplements through our website, Amazon, Flipkart and other channels. We are on a mission to scale Denzour into a multi-X growth brand and are looking for a data-driven Growth Manager to lead our digital growth engine
Role Overview :
- We are looking for a Growth Manager who can drive business growth through performance marketing, Google Ads, Meta (Facebook & Instagram) Ads, and overall digital marketing & social media strategy.
- The ideal candidate is someone who has scaled brands profitably, understands D2C / e-commerce funnels, and can own performance numbers end-to-end
Key Responsibilities :
Performance Marketing & Paid Media. Plan, execute and optimise Google Ads (Search, Display, Shopping, YouTube) campaigns for sales and ROAS.Plan, execute and optimise Meta Ads (Facebook & Instagram) for conversion-focused campaigns.Build and manage full-funnel campaigns (awareness - consideration - purchase - retention)Run A / B tests on creatives, audiences, landing pages and ad copies to improve performance.Track daily / weekly performance (CPC, CTR, CPM, CAC, ROAS, LTV, etc.) and constantly improve metrics.Strategy & Growth Ownership. Create and execute data-driven growth strategies for all paid channelsIdentify new growth opportunities, audiences, platforms and experiments to scale revenue.Own monthly growth targets and work closely with founders to plan and deliver themDigital Marketing & Social Media Strategy. Oversee overall digital marketing strategy including website traffic, conversion rate and remarketingPlan and guide social media strategy for Instagram, Facebook and other relevant platforms to align with performance goals.Coordinate with content / creative teams to ensure high-converting creatives and messagingInfluencer & Affiliate Marketing :
Manage and guide the influencer marketing team to drive measurable sales and brand visibility.Build and scale an affiliate marketing ecosystem (creators, communities, partners) for revenue generationTrack influencer & affiliate performance and optimise for ROI.. Analytics & Reporting. Set up proper tracking using tools like Google Analytics, Pixel, UTM, etcBuild weekly and monthly performance reports with clear insights and action pointsUse data to drive decisions on budgets, channels, campaigns and creatives.. Requirements.Proven experience in performance marketing with strong hands-on expertise in : . Google Ads. Meta Ads (Facebook & Instagram).Strong understanding of data-driven marketing, campaign optimisation and growth metricsExperience in handling overall digital marketing and social media strategies.Demonstrated experience in scaling a brand to multi-X growth (preferably D2C / e-commerce).Experience in managing influencer marketing and affiliate marketing for sales generation.. Strong analytical skills and comfort with numbers, dashboards and reportsAbility to work in a fast-paced, growth-focused environment and take ownership of results.. Preferred / Added Advantage.Prior experience in nutrition / supplements / fitness / health / wellness or similar industryExperience with marketplaces like Amazon and Flipkart from a performance / growth perspective(ref : iimjobs.com)