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Performance Marketing

Performance Marketing

APPSeCONNECTKolkata, WB, in
3 days ago
Job type
  • Quick Apply
Job description

Job Description

This is a remote position.

Your time will be invested in

Key Responsibilities :

1. Strategic Campaign Management

  • Plan, execute and optimize paid acquisition campaigns across channels such as Google Ads, LinkedIn and programmatic platforms to drive leads, customer acquisition and revenue.
  • Monitor and improve performance metrics including CTR, CPA and ROAS for continuous improvement.

2. Data-Driven Growth Strategies

  • Analyse performance data to uncover insights, informing strategies to enhance campaign effectiveness and ROI.
  • Design and test innovative growth experiments to improve conversion rates and optimize user funnels.
  • 3. Budget Management & ROI Optimization

  • Manage campaign budgets, ensuring cost efficiency and positive ROI.
  • Stay ahead of emerging trends and recommend adoption of new tools or technologies to boost performance.
  • 4. Collaboration & Market Presence

  • Partner with internal teams to enhance landing page conversion rates and ad performance.
  • Conduct competitive and market research to stay informed on industry trends .
  • 5. Continuous Learning & Adaptation

  • Stay updated with the latest trends, tools, and best practices in performance marketing.
  • Identify and optimize critical user journey touchpoints to reduce drop-offs and enhance engagement.
  • Requirements

    What we want you to have

  • Proven experience in managing and optimizing paid campaigns across SEM, SMM, PPC and other acquisition channels.
  • Hands-on experience with tools like Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager and programmatic platforms.
  • Proficiency in website analytics tools (e.g., Google Analytics, SEMrush)
  • Expertise in creating and optimizing landing pages and conversion funnels.
  • Strong analytical skills and the ability to translate insights into actionable strategies.
  • Educational Qualifications

  • Bachelor's or Master's degree in marketing, Business, or a related field.
  • 2–4 years of experience managing paid campaigns with a focus on ROI-driven growth, Google Ads and SaaS / iPaaS industry.
  • What is a plus to have

  • Experience in SaaS / iPaaS industries.
  • Familiarity with outbound marketing tools and sales enablement platforms.
  • Benefits

  • Make Friends & Fans - Work with zeal, get recognized, bond with like-minded people and witness your work impacting businesses positively across the globe!
  • Work with the Best Minds - Your expertise matters! Get the opportunity to closely work with our founders. the leadership team, and gain knowledge from some of the best minds in the domain.
  • Work and Play Together - Team Work-Vacations or Workcations on the house! Travel, stay, and slay with your team and get endless opportunities to bond, work, and explore together.
  • Competitive compensation - Salary, Incentives, ESOPS
  • Health is Wealth -  Get company-wide medical insurance and health policies
  • Interaction is the key - Have in-person gatherings, meetups, hackathons, and cultural events
  • Keep Evolving - We organize learning and development programs to upskill employees
  • State of the Art Infrastructure - We provide top-of-the-line equipment and the latest technology, both for in-office experience and our digital workplace. For, there should be no glitch amidst creativity!
  • Requirements

    What we want you to have Proven experience in managing and optimizing paid campaigns across SEM, SMM, PPC and other acquisition channels. Hands-on experience with tools like Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager and programmatic platforms. Proficiency in website analytics tools (e.g., Google Analytics, SEMrush) Expertise in creating and optimizing landing pages and conversion funnels. Strong analytical skills and the ability to translate insights into actionable strategies. Educational Qualifications Bachelor's or Master's degree in marketing, Business, or a related field. 2–4 years of experience managing paid campaigns with a focus on ROI-driven growth, Google Ads and SaaS / iPaaS industry. What is a plus to have Experience in SaaS / iPaaS industries. Familiarity with outbound marketing tools and sales enablement platforms.

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