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Advertising Initiatives Manager

Advertising Initiatives Manager

Media.netRepublic Of India, IN
30+ days ago
Job description

Job Description

A successful Campaign Manager pushes the bounds of their creativity in identifying the right

product / service, matching that with the right audience, and designing ad collateral that captures the audience's attention. We have observed that most often the top Campaign Managers are self-starters, and problem solvers and have oodles of perseverance. This role is perfect for those who seek to see their day-to-day efforts turn into quantifiable results. Your work directly impacts the team's and company's bottom line and what's better than being able to see the results of your work on a daily basis.

Designation : Manager / Associate Manager- Campaign Management

Location : Andheri (e), Mumbai

RESPONSIBILITIES : Monetization

  • Understand and master consumer trends in the North American market across high-performing

categories

  • Design monetization strategy through audience identification, trend mapping, ad collateral
  • design, and optimizations

  • Maximize advertiser ROI while ensuring optimal user experience and adherence to compliance
  • rules

    Experimentation

  • Creatively identify and pursue audiences via catchy and relevant ad copies
  • Put the science in the art of advertising by measuring the impact of tests at every step of the
  • process

    Analytics and Growth Hacking

  • Using business intelligence reports to identify trends and patterns in advertiser and consumer
  • trends

  • Use cutting-edge minute-by-minute real-time reporting to directly impact both supply and
  • demand side metrics

  • Literally, be part of the growth team by contributing directly to the team’s and company’s
  • bottom line.

    Team Building and Management

  • Build & manage a team to drive the required efforts
  • Learn from mentors who are industry specialists and mentor new joinees yourself
  • Work with Account Management and Product teams to help improve reporting, introduce alerts and automation
  • Mentor and conduct training program for new joinees
  • YOU SHOULD APPLY FOR THIS ROLE IF :

    Required Experience

  • You are a undergraduate / postgraduate with a knack for data analysis, creativity, entrepreneurial
  • aptitude, and business acumen

  • 3+ yrs of experience / interest with media buying platforms such as AdWords, Facebook, and
  • Native traffic sources / platforms.

    Logical Approach

  • You have a structured thought process and are methodical in your approach to solving problems
  • You are at ease managing lots of data, identifying data trends and patterns, and are able to translate them to actionable campaign management methods
  • Creative Mindset

  • You are creative in your methods for identifying the right products / services for the right
  • audiences

  • You are able to find creative methods to optimize campaigns and maximize profits
  • Problem Solver

  • You are proactive in your approach to problem-solving and navigating ambiguity and complexity
  • You persevere and never give up on the first try. You are solution-oriented in your approach to work
  • Collaborative Abilities

  • You have the ability to collaborate and build relationships with your mentors and other peers on the team
  • You think ‘team’ and take initiatives to build processes for knowledge transfer, training,
  • improving efficiency etc.

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    Advertising Manager • Republic Of India, IN

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