Meta Ads Specialist Job OverviewOur company is seeking an experienced Performance Marketing Specialist to join our growing team. The ideal candidate will have hands-on experience running Facebook & Instagram ad campaigns for international clients, with a proven track record of lead generation success.
Key Responsibilities :
- Plan, create, and optimize Meta (Facebook + Instagram) ad campaigns.
- Manage lead generation campaigns for clients worldwide.
- Conduct audience research, competitor analysis & campaign strategy planning.
- Track campaign performance in Meta Business Suite / Ads Manager and report insights.
- Optimize campaigns for ROI, CPL, and conversion goals.
- Stay updated with Meta Ads policies, trends, and best practices.
Requirements :
- 3+ years of experience in running Meta Ads campaigns.
- Must have worked with international clients (USA, UK, Europe, Australia).
- Proven track record of generating leads through Meta Ads.
- Familiarity with tools like Meta Business Suite, Ads Manager, and Google Analytics.