Marketing Lead

About the Company :

ARAs Client is a fast-growing B2B SaaS organization founded by ex-Amazon ad-tech experts, building cutting-edge AI-powered solutions for the retail and automotive ecosystem. Through its business unit, ARAs Client is revolutionizing how automotive dealers generate, monitor, and convert leads by offering an AI-first Sales and Marketing Operating System.

Their mission is simple : empower automotive dealers, OEMs, and marketplaces to increase conversions, improve ROI, and achieve sustainable growth through intelligent automation and data-driven decisioning.

The Role :

You will join as a Head of Marketing, to own the brand, demand generation, and GTM marketing across India and international markets. The role will combine strategic marketing leadership, digital-first growth hacking, and data-driven execution.

Key Responsibilities :

• Demand Generation : Own inbound marketing, performance campaigns (Google, Meta, LinkedIn, programmatic), and content funnels to drive qualified leads.
• Brand & Positioning : Define and scale the company’s voice in the automotive SaaS space.
• Product Marketing : Build positioning, messaging, and GTM playbooks for dealers, OEMs, and marketplace segments.
• Growth Marketing : Experiment with low-cost growth hacks to enter new regions.
• Partnership Marketing : Co-market with partners (SaaS, marketplaces, OEMs) for joint demand generation.
• Team Leadership : Build and lead a high-performing marketing team across digital, content, design, and events.
• Analytics : Own marketing funnel KPIs (MQLs, SQLs, CAC, ROI)

Skills Required :

Qualifications & Experience :