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Performance Marketing Manager

Performance Marketing Manager

DoctorCKolkata, Republic Of India, IN
1 day ago
Job description

Performance Marketing Manager (Meta | YouTube |WhatsApp)

Role Summary

You’ll own performance marketing across Facebook, YouTube, and WhatsApp — driving growth

through rapid experiments, smart iteration, and deep platform understanding. You’ll live in data,

learn fast, and use insights to push efficiency and scale every week.

What You’ll Do

  • Run and optimize campaigns end-to-end — Meta, YouTube & WhatsApp.
  • Launch fast experiments to test creatives, audiences, and funnels.
  • Track and improve key metrics — CAC, CTR, CPA, ROAS, retention.
  • Diagnose issues fast — creative, audience, tracking, or algorithmic.
  • Stay ahead of platform and algorithm changes;

adapt strategies quickly.

  • Map and improve full-funnel journeys from click to conversion.
  • Share insights and next steps with the Growth team weekly.
  • What You Bring

  • 3–6 years in performance marketing across Meta, YouTube, or WhatsApp.
  • Advanced command of Meta Ads Manager & Google Ads.
  • Deep comfort with data, pixels, and event tracking.
  • Strong grasp of funnels, attribution, and creative performance.
  • Obsession with testing, learning, and iterating fast.
  • A growth mindset and an ability to collaborate with creative and tech teams.
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    Performance Marketing Manager • Kolkata, Republic Of India, IN

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