Demand Generation Representative

Job Description : Demand Generation Representative

Location : Hyderabad, India - Hybrid Remote (3 days onsite, 2 remote)

Role Overview

The Demand Generation Representative will act as the frontline engine for revenue growth, blending the responsibilities of Business and Sales Development and digital demand generation. This is a role designed for someone who can execute outbound prospecting, inbound lead qualification, and digital campaign activities all with the goal of building a high-quality sales pipeline.

Key Responsibilities

Outbound & Inbound Sales Development

Prospect into target accounts and personas (Service Leaders, CIOs, Warranty Managers, Parts Directors) using multi-channel outreach (email, LinkedIn, phone).

Qualify inbound leads from marketing campaigns, website inquiries, and events, ensuring smooth handoff to Account Executives.

Build and maintain accurate pipeline data in HubSpot CRM .

Digital Demand Generation

Partner with marketing to execute campaigns (email nurtures, webinars, content syndication, LinkedIn ads).

Track performance metrics (CTR, conversion rates, MQL → SQL) and suggest optimizations.

Support demand capture around industry events and conferences (pre-event outreach, post-event follow-up).

Collaboration & Feedback

Provide continuous insights from prospect conversations to improve messaging, campaigns, and targeting.

Work closely with Account Executives and Marketing to design account-based GTM strategies.

Deliver weekly reports on meetings booked, pipeline sourced, and campaign impact.

Tools You’ll Use

HubSpot – CRM & marketing automation

LinkedIn Sales Navigator – targeted prospecting & outreach

ZoomInfo – account intelligence, contacts, intent data

Email Automation Tools – HubSpot Sequences, Outreach, or similar

Digital Ad Platforms – LinkedIn Ads, Google Ads

Qualifications

2–4 years of experience in BDR, SDR, inside sales, or demand generation roles (preferably SaaS or enterprise tech).

Familiarity with manufacturing, field service, or industrial / automotive / medical equipment industries is a plus.

Hands-on experience with CRM and marketing automation platforms.

Excellent written and verbal communication skills with the ability to hold executive-level conversations.

Data-driven, self-starter mindset; thrives in a fast-paced, early-stage startup environment.