Description : Role Purpose :
The Channel Sales Manager will be responsible for building, managing, and scaling a high-performance network of scientific and laboratory distributors for Gopanis filtration and lab consumable product portfolio. This role will drive market penetration across pharma, biopharma, analytical labs, and related scientific segments through a structured distributor program, ensuring sustained revenue growth, channel effectiveness, and brand visibility in assigned territories.
Key Products and Solutions :
- Lab-scale syringe filters, capsule filters, and microfiltration products
- Membrane filters and specialty laboratory consumables
- Promotional kits, starter packs, and catalog-based offerings
- Select process filtration products aligned with distributor reach
Primary Customer Profiles :
Scientific and laboratory distributors & stockistsChannel partners with strong pharma and biopharma lab networksOwners, senior decision-makers, and procurement heads of distribution companiesKey Responsibilities :
Identify, evaluate, and appoint capable lab and scientific distributors across assigned geographies.Structure and negotiate commercial agreements, pricing models, targets, incentives, and channel schemes.Lead distributor onboarding, including capability assessment, product training, and sales readiness.Drive joint business planning, territory strategy, and customer outreach with channel partners.Conduct regular distributor performance reviews and ensure availability of stock, collections, and adherence to commercial terms.Monitor channel health, resolve conflicts, ensure compliance, and maintain strong partner relationships.Coordinate with internal cross-functional teams (Sales, Product, Marketing, Supply Chain) to align market insights and demand trends.Execute marketing activations, product demos, and technical awareness sessions with distributor sales teams.Provide structured market intelligence to support product positioning, competitive analysis, and new market development.Candidate Profile (Education & Experience) :
Post-Graduate / Engineering degree with 4 - 10 years of experience in channel sales, preferably in lab equipment, scientific instruments, or pharma consumables.Demonstrated success in managing distributors, dealers, or channel partners in B2B environments.Strong understanding of pharma and biopharma laboratories, procurement cycles, and technical buying behavior.Experience in running commercial schemes, promotional plans, and co-marketing initiatives with channel partners.For senior profiles, prior experience in building distributor networks or launching channel programs from the ground up is preferred.(ref : iimjobs.com)