Content and Creative Strategy Lead

What Do We Do

ShopDeck helps e-commerce merchants set up and manage their D2C storefront 'profitably'.

Proposition For Merchants

D2C selling made as easy as selling on e-com marketplaces

Why build this

• India's D2C wave has been limited to venture-funded D2C brands today
• The art of selling on your own website is not democratised. There are 500k-1M sellers who can sell D2C but can at best sell on marketplaces
• Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization
• Shopify / Status-quo software solve for work-flow management of storefront but don't do enough on 'helping' merchants sell well!

Our Proposition

We have a software + services proposition for the merchant with the goal of optimising for the merchant's profitability.Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication. Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well :

Our services layer measures metrics across all these buckets to optimise and take appropriate actions for merchant's profitability.Over time, the goal is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software.

Team And Scale

We're at $4.5M ARR and had hit profitability earlier in the year. We've recently raised series-B from led by Bessemer Venture Partners (who had famously led Series A for Shopify in 2010) with participation from Elevation Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures.

Founders

Role Charter : Content and Creative Strategy Lead

We're looking for someone to take full ownership of how ShopDeck shows up online — in ads, on social media, in conversations, and in the minds of D2C founders.

From performance creatives that drive conversions to content that builds long-term trust and engagement, you'll shape both how we grow and how we're remembered.

You'll work closely with the Growth and GTM teams, and over time, have the opportunity to build your own content and creative team to scale what works.

What You'll Drive

What We're Looking For

Why This Role Matters

Skills : digital,strategy,creative strategy

Skills Required

Content Strategy, Digital Strategy, Asset Management