Creative Lead — Social & Brand

The Role

You'll own Swayra's entire brand presence from Day One—not as a poster, but as a builder . This means strategy, content creation, creator partnerships, and performance—all driven by you.

You'll be a one-person content powerhouse who uses AI tools to multiply your creative output—moving 5x faster than traditional teams. You shoot, edit, strategize, and ship—all while keeping your finger on the pulse of culture.

What You'll Do

You'll wear four hats daily.

1. Brand & Social Strategy

• Define Swayra’s voice : witty, aesthetic, and culturally fluent—bridging Gen Z cool with Young Millennial relatability.
• Turn brand goals into weekly sprints (we don't do monthly calendars)
• Trendjack cultural moments and memes in real-time

2. Content Engine

1 perfect video next week

3. Creator Partnerships

4. Community & Analytics

You're the Right Fit If :

✅ AI-native mindset — You use tools to accelerate, not replace, your creativity

✅ Fast executor — Concept to posted Reel in hours, not days

✅ Aesthetically obsessed — You live and breathe trends, fashion, and visual storytelling

✅ Scrappy — You don't need a massive production budget to create high-quality content.

✅ Proven track record — Portfolio of short-form video that performed (brand or personal)

✅ Comfortable on or behind camera — Either starring or confidently directing talent

✅ Influencer ops experience — You've managed UGC / creator collaborations before

About Swayra

Indian wear for women who live out loud.

Swayra is a design-first brand building modern, versatile Indian wear for the younger generation who want pieces that move with their lives—not just for occasions, but for every day.

Our vibe : Confident, witty, relatable—like your coolest friend, not a traditional brand.

Our promise : Style + comfort + versatility in every piece.

Our dare : Sway Out Loud — own your confidence, unapologetically.

Ready to own our voice from Day One? Let's build.