AVP, Campaign Operations (L10)

JOB_POSTING-3-74297-4

Job Description

Role Title : AVP, Campaign Operations (L10)

Company Overview

Synchrony (NYSE : SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India's Best Companies to Work for by Great Place to Work. We were among the Top 50 India's Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by Ambition Box Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.
• Synchrony celebrates 51% women diversity.
• We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.

Organizational Overview

The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary / Purpose

As AVP, Campaign Operations, you will play a pivotal role within Synchrony Financials' Growth Marketing team, driving the evolution of campaign operations to deliver highly personalized, data-driven consumer journeys. Leveraging advanced automation and emerging Gen / Agentic AI technologies, you will optimize campaign execution, enhance decision-making processes, and embed a consumer-first mindset across marketing operations. Acting as a transformation leader, you will collaborate cross-functionally to maximize ROI, drive innovation, and strengthen Synchrony's competitive presence in the market.

Key Responsibilities

Required Skills / Knowledge

Desired Skills / Knowledge

Eligibility Criteria

Bachelor's Degree with 4+ years of IT experience or, in lieu of a degree, minimum of 6+ years of Marketing experience in financial domain

Work Timings : 2 PM to 11 PM IST

For Internal Applicants

Grade / Level : 10

Job Family Group

Marketing

Skills Required

Sas, Tableau, Sql, Javascript, Excel, Python