Digital Experience Lead

Role Purpose :

The Senior Manager - Onsite will be responsible for executing the strategy behind the look and feel, user journeys, and performance optimization of our mobile app experience. This role is a pivotal position that sits between product, growth, commercial and customer experience.

The role holder will work within a cross-functional team to ensure that the app is not only striking and intuitive but also high-performing and personalized-from homepage carousels to deep category navigation and checkout flows.

Role Details – Key Responsibilities and Accountabilities :

Strategic Planning :

• Lead the UX strategy that will define the app & web experiences across all Majid Al Futtaim Retail markets.
• Define and evolve the app UX strategy, ensuring that journeys are intuitive, accessible, and conversion optimized.
• Own the end-to-end mobile app experience : from landing to purchase, across iOS and Android platforms across all our Majid Al Futtaim Retail markets.

Execution and Optimization

Market and Channel Responsibilities

Human Capital Responsibilities

Definition of Success

Functional / Technical Competencies

app journey mapping andflow optimization

experience working withgrowth, content, and commercial teams

knowledge of best practices for product discovery (e.G., carousels, search, filters)

ability to critique andguide UI / UX work (even if not a designer)

understanding how personalization engines work (rules-based vs ML-based content delivery)

understanding of mobileapp store constraints and opportunities

familiarity with front-end / mobile component structures (e.G., how carousels, banners, navigation modules are built)

awareness of image optimization, asset delivery, and API efficiency

Qualification, Experience & Skills :

Minimum Qualifications / education :

Minimum experience :

Skills :