We are looking for a dynamic and strategic Marketing Head to lead our growing marketing function. This role is ideal for someone who enjoys building high-impact campaigns, driving brand visibility, and managing diverse teams and partners with precision.
Key Responsibilities
Team Leadership & CRM Management
Lead and mentor CRM associates to enhance customer engagement and retention.
Oversee CRM strategies that improve customer lifecycle, loyalty, and repeat conversions.
Digital Marketing & External Agency Management
Manage external digital marketing partners and ensure alignment with business goals.
Oversee Meta Ads campaigns end-to-end — from planning and budgeting to optimization and reporting.
Ensure digital performance metrics are consistently met or exceeded.
Campaign Strategy & Execution
Design and execute integrated marketing campaigns (awareness, acquisition, engagement).
Launch targeted awareness campaigns to grow brand visibility across key markets.
Utilize WhatsApp API and omnichannel communication tools to drive customer outreach.
On-Ground Marketing
Conduct face-to-face marketing initiatives, tie-ups, and collaborations to expand brand presence.
Work closely with sales to ensure marketing activities translate into measurable business outcomes.
Leadership & Reporting
Work directly with the Managing Director , providing regular business updates, insights, and marketing performance reports.
Develop long-term marketing strategies that support organizational growth.
Who We’re Looking For
A proactive, results-driven marketer with strong leadership skills, hands-on digital expertise, and the ability to translate ideas into powerful customer experiences.
If this sounds like you or someone you know, we’d love to connect!
Send your CV to karthik@karsenz.in
Marketing Manager • Chennai, Tamil Nadu, India