Senior Marketing Specialist

Job Description

Key Responsibilities :

Plan, develop, and execute integrated marketing campaigns across offline and online channels.

Strengthen brand visibility on-ground by identifying and executing branding opportunities at industry events, partner locations, and relevant public spaces.

Manage and grow our offline presence through regular interaction with channel partners, organizing BTL activities, and ensuring consistent branding across all touchpoints.

Coordinate with internal teams and external vendors to ensure the timely rollout of offline campaigns, such as trade shows, product launches, dealer meets, and print advertising.

Create compelling content and messaging tailored for brochures, flyers, standees, banners, presentations etc.

Conduct market and field research to track industry trends, customer preferences, and competitor activities in both physical and digital spaces.

Analyze performance data from both online tools and offline touchpoints (event footfall, engagement, inquiries, etc.) to help refine marketing strategies.

Plan and execute events, seminars, training workshops, and trade shows

Collaborate with partners and vendors to produce and distribute physical marketing materials in alignment with the brand identity.

Support the marketing team with day-to-day tasks, including vendor coordination, inventory of printed materials, and maintaining updated marketing collateral kits.

Requirements

• Bachelor's degree in business administration, marketing, or a related field.
• 2+ years experience in electronics hardware marketing is a plus.
• Excellent communication and interpersonal abilities.
• Proficiency in Microsoft Office Suite and familiarity with marketing tools such as Google Analytics, Hootsuite, Mailchimp, etc.
• Experience with social media platforms and content management systems.
• Creative thinker with a passion for marketing and a keen eye for detail.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational and multitasking skills.

Benefits