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Senior Content Marketing Specialist

Senior Content Marketing Specialist

Office BeaconIndia
30+ days ago
Job description

Job Description

About the role :

We are looking for a skilled content writer who can compose short-form and long-form

content in clear, concise, and conversational language. As part of your role, you’ll craft

compelling, original, well-researched, and benefit-centric content for our blogs and website.

Within our brand guidelines, you will have complete creative freedom in execution.

Responsibilities :

  • Develop content strategies to effectively reach the desired target audience and

marketing goals

  • Ideate, write, and deliver content in the form of blogs, web pages, landing page

    • copies, ad copies, and email script

  • Research content and customer trends to ensure the content is relevant and

    • appealing

  • Work with the SEO team to ensure content optimization for better reach
  • Coordinate with the design team to deliver readable, consumable content in multiple

    • formats

  • Manages the content calendar and ensures a regular cadence and consistency

    • across platforms

  • Work closely with the product, sales, and customer success team to understand the

    • use cases and functionalities of the platform.

  • Present and sell work. Provide a point of view and express it well.
  • Track content analytics from time to time. Identify key drivers for content

    • improvement.

  • Keep up to date with content trends, audience preferences, and advancements in

    • technology

    Minimum Required Qualifications

    Requirements :

  • B.A. in English, Journalism, Communications, or related field
  • 4+ years of experience writing marketing copy for B2B / B2C customers. Tech

    • experience helps

  • A good understanding of technology and the cloud
  • Knowledge of proper spelling, grammar, and punctuation
  • Flexibility and patience in the face of changing methods and objectives
  • Strong presentation, communication, and interpersonal skills
  • An optimistic attitude, infectious positivity
  • A go-getter who is able to handle projects end-to-end
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    Content Specialist • India