Paid Social Manager

About GrowthBuddy

We are a UK-based company that matches the finest remote talent with startups based in the UK, Europe and the US. As part of this, we find and interview remote talent worldwide and introduce them to businesses. We work with start-ups and agencies in various segments; some of our current customers specialise in marketing, fintech and SaaS services.

Role type

Full-time and fully remote (2pm - 10pm IST)

Salary range

₹18L - ₹25L per year

About the role

As a Paid Social Manager, you'll be responsible for unlocking the digital growth opportunities available to our clients through hands-on campaign management across paid social channels. You'll also be focused on building relationships and proactively identifying new opportunities via services offered in-house.

Main duties and responsibilities

Please note : This is a technical role, so experience planning, building and running paid social campaigns is a must.

• Develop and execute paid social strategies : Design, implement, and optimise paid social campaigns across platforms like Meta and TikTok to drive conversions.
• Budget management and allocation : Efficiently manage and allocate advertising budgets, ensuring maximum return on ad spend (ROAS) while meeting business objectives and campaign KPIs.
• Campaign optimisation and A / B testing : Continuously optimise campaign performance through A / B testing, creative adjustments, and audience segmentation to improve CTR, conversion rates, and overall ROI.
• Data analysis and reporting : Analyse campaign performance data, generate insights, and provide detailed reports on key metrics such as CPC, CPA, CTR, and ROAS, with actionable recommendations for improvement.
• Audience targeting and segmentation : Create and refine custom audiences and lookalike audiences to improve ad relevance and personalisation, leveraging customer data, CRM insights, and platform targeting tools.
• Collaboration with creative teams : Work closely with creative teams to develop high-performing ad creatives, ensuring messaging, visuals, and formats are aligned with brand guidelines and target audience preferences.

Platform knowledge

Who are we looking for

What's on offer