Customer Acquisition & Retention Lead
TAAS PartnersBengaluru, Republic Of India, IN1 day ago
Job descriptionAnalytics & Reporting : Use Shopify analytics, and heatmaps to identify drop-offs, performance bottlenecks, and improvement opportunities. Tech & Ops Coordination : Liaise with logistics, customer service, and product ops to ensure frictionless customer experience from discovery to delivery. 4-8 years of D2C experience in a consumer brand (home, lifestyle, cookware preferred) Deep familiarity with Shopify and tools like Hotjar, Klaviyo, etc. A strong sense of aesthetics and experience with UI / UX improvement projects A / B testing mindset and solid grasp of CRO, funnel metrics, and landing page psychology Cross-functional experience working with marketing, design, tech, and supply chain Strong copy and content instincts-bonus if you can brief creatives as well as write / edit them
Client is launching India's next Fashion destination (Founders bring 75+ years of collective experience in eCommerce). This is in stealth mode - Launching in 30 Days
Key Responsibilities :
- Revenue & Growth Ownership : Own monthly GMV, AOV, and CVR metrics. Plan and execute strategies to improve topline and profitability.
- Website Optimization : Lead UI / UX improvements, navigation flows, landing page enhancements, and site speed performance in collaboration with tech and design partners.
- On-Site Merchandising : Manage product visibility, content refreshes, category performance, and upsell / cross-sell strategies.
- Growth Marketing Support : Coordinate closely with the performance marketing team to align campaigns across paid channels (Meta, Google, etc.) with on-site landing experiences.
- Retention & CRM : Drive post-purchase engagement, reviews, loyalty, and repeat orders via email / SMS automations and personalised nudges (via platforms like Klaviyo, WebEngage, etc.)
- Promotions & Campaigns : Plan and execute festive, thematic, or product-launch-driven promotions;
ensure seamless user journey from ad click to checkout.
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Customer Acquisition Lead • Bengaluru, Republic Of India, IN
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