DTDC - Manager - Performance Marketing

Description : About the Role

DTDC Express Limited is looking for a Performance Marketing & Digital Analytics Manager to own and scale our full-funnel growth engine. You will drive acquisition, activation, retention, and re-engagement across digital channels, combining strategic vision with hands-on execution.

This role is perfect for a data-driven marketer who can manage campaigns end-to-end from execution and tracking setup to analytics and optimization. You will work across paid media, CRM / lifecycle marketing, SEO, and Martech initiatives while collaborating with Inside Sales, Product, Business Development, and Data Engineering teams.

Your key objective : sustainable user and revenue growth across India and international markets through measurable, insight-driven marketing.

Key Responsibilities :

• Define and execute DTDCs performance marketing strategy across paid acquisition, CRM, SEO, and Martech.
• Lead hands-on campaigns on Google Ads, Meta Ads, LinkedIn Ads, and programmatic platforms from setup to optimization.
• Deploy and manage Martech tools such as Google Analytics (GA4), Google Tag Manager (GTM), Meta Business Suite, and CRM platforms (Salesforce / HubSpot) for campaign tracking, attribution, and automation.
• Own and optimize performance metrics across channels, including budgeting, KPI setting, reporting, and continuous optimization.
• Run A / B tests, experiments, and funnel diagnostics to improve CAC, LTV, and retention.
• Collaborate with Product and Sales teams to enhance acquisition, conversion, and user journey performance.
• Build and mentor a high-performing team across performance marketing, CRM, SEO, and Martech operations.
• Create dashboards and forecasting frameworks for attribution modeling and real-time decision-making.
• Lead SEO initiatives to grow qualified organic traffic and brand visibility.
• Support go-to-market campaigns for business expansion and volume growth.

Qualifications & Skills :

(ref : iimjobs.com)