Performance Marketing Executive

Performance Marketing Executive - We are seeking a motivated Performance Marketing specialist to join our team in Mumbai. Your expertise will be pivotal in ensuring our products gain visibility, achieve high rankings, and drive sales on our key Marketplaces like Amazon, Flipkart, Purplle, Meesho, Myntra, and Quick commerce .

Roles and Responsibilities

Plan, execute, and optimize PPC as well as Display campaigns

Conduct keyword research, manage bids, and audience targeting to improve ad performance

Monitor daily campaign performance metrics (ACoS, CTR, CPC, ROAS) and implement data-driven optimizations.

Analyze and interpret performance data to identify trends, insights, and opportunities.

Use data insights to improve customer acquisition, retention, and overall profitability

Work closely with the sales, supply chain, and creative teams to align advertising strategies with business objectives

The Ideal Profile

Hands-on experience of managing Amazon PPC campaigns

Proven track record of improving ACoS and driving revenue growth

Experience using Amazon Advertising Console and related analytics tools.

Understanding of e-commerce platforms and digital marketing

Strong analytical skills and proficiency in Excel for data analysis

Detail-oriented with the ability to manage multiple campaigns simultaneously.

Knowledge of SEO and keyword optimization for Amazon listings