Regional Sales Manager - FMCG

Position : RSM

Function : Sales

Reportiing : NSM

KEY RESPONSIBILTIES :

• Drive periodic planning, review and monitor achievement of key business metrics for the region covering urban and rural markets
• Deliver revenue growth for the region by identifying and leveraging market opportunities, BTL and new product launches.
• Leverage market intelligence and external data sources to identify regional growth opportunities, plan initiatives to deliver business growth.
• Implement and ensure deployment of regional category development objectives by partnering with customer development teams
• Implement BTL agenda in the region balancing complexities of channels and category objectives, ensuring effective ROI of spends
• Implement the GTM strategy laid out for the region to achieve coverage and distribution targets
• Benchmark and recommend practices across competition to identify best in class strategies to implement for overall business growth
• Devise the GTM execution plan for the region in conjunction with the branch logistics manager to enhance coverage with efficiency in time and efforts
• Drive strong commercial and supply chain health for the region focusing on right indicators and taking corrective decision.
• Plan and forecast adequate resourcing needs across sales teams in the region to meet business requirements
• Foster a high performance, open and transparent work culture

KEY PERFORMANCE GOAL :

(ref : iimjobs.com)