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Bikham - Content Marketing Manager
Bikham Private LimitedPunjab, India30+ days ago
Job descriptionProduce a variety of content formats including blog articles, white papers, eBooks, guides, landing pages, case studies, infographics, videos, and marketing collateral. Translate complex product and service information into accessible, engaging, and impactful messaging tailored to our target audience. Manage and elevate the companys social media presence across platforms to increase engagement, reach, and brand authority. Ensure all content adheres to brand guidelines, tone of voice, and quality standards. Work closely with product managers, sales teams, designers, and subject matter experts to gather insights and create compelling narratives. Conduct thorough research on industry trends, competitors, and customer pain points to inform content creation. Stay updated with emerging content marketing practices, SEO strategies, and digital tools to enhance effectiveness. Monitor and analyze content performance metrics, including engagement, reach, lead generation, and conversions. Use insights and analytics to continuously refine the content strategy for better results. Experiment with content formats, messaging, and distribution channels to maximize ROI. Experience : Minimum of 4 years in content marketing and social media management, preferably in a B2B SaaS environment (B2B Healthcare experience is advantageous). MBA in marketing in required Writing Expertise : Exceptional writing, editing, and proofreading skills with a strong command of grammar and attention to detail. SEO Knowledge : Solid understanding of basic SEO principles and best practices for content optimization. Digital Savvy : Proficiency in managing corporate social media accounts and leveraging AI tools to enhance productivity (without relying on AI to write content). Market Understanding : Experience in creating content for the U.S. market. Collaboration Skills : Strong communication, teamwork, and stakeholder management abilities. Project Management : Ability to manage multiple projects simultaneously, meet deadlines, and work independently. Adaptability : Comfortable working in a fast-paced environment and aligning with U.S. time zones.
About the Role
Provider Passport is seeking a skilled and strategic Content Marketing Manager to lead our content initiatives and elevate our brand presence. This role demands a creative thinker with exceptional writing abilities, strong project management skills, and a data-driven mindset. You will be responsible for conceptualizing, creating, and distributing high-quality, engaging content across multiple channels to drive inbound demand, build brand authority, and generate qualified leads.
Key Responsibilities
Content Strategy & Planning
- Develop, own, and execute the content marketing strategy aligned with business objectives and brand positioning.
- Create a detailed editorial calendar, ensuring consistent and timely delivery of content.
- Conduct content gap analysis and propose initiatives to strengthen our digital presence.
Content Creation & Management
Collaboration & Research
Performance Tracking & Optimization
Qualifications & Skills
(ref : iimjobs.com)
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Content Marketing Manager • Punjab, India
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