Digital Marketing Manager

Company Description

Toni&Guy India is a renowned brand in the hair and beauty industry, with over five decades of global excellence in innovative and world-class hairdressing education. Operating 200+ salons in India, Toni&Guy is proud to be the Official Sponsor of London Fashion Week. With over 100 locations within India, the company offers a wide range of premium services in Hair, Beauty, Nails, and Spa, setting benchmarks in the industry.

Role Description

This is a full-time hybrid role for a Digital Marketing Manager based in New Delhi, with the flexibility of occasional work-from-home options. The Digital Marketing Manager will oversee and execute strategic marketing campaigns, manage social media platforms, analyze web performance metrics, and lead efforts to generate customer leads. The role involves creating and implementing data-driven strategies across digital channels to enhance brand awareness and drive business growth.

Qualifications

Proficiency in Social Media Marketing and Lead Generation strategies

Solid experience in Marketing and Digital Marketing techniques

Proficiency in Web Analytics tools to measure campaign performance and efficiency

Strong analytical and creative thinking skills to develop innovative marketing solutions

Excellent project management and communication skills

Ability to work efficiently in a hybrid work model (combining office-based and remote work)

Bachelor’s degree in Marketing, Business, or a related field (preferred)

Experience in the beauty and wellness industry is an added advantage