Director of Demand Generation

Core Goal : Owns the meetings target for Mid-Market + Enterprise. Responsible for building and scaling multi-channel demand gen programs that drive a qualified pipeline.Key ResponsibilitiesOwn overall demand generation strategy and execution across inbound, outbound, and lifecycle campaigns.Lead SDR team and ensure outbound messaging + cadence efficiency.Scale inbound via SEO, SEM, LinkedIn, and webinars.Partner with Content and ABM teams to deliver campaign assets that convert.Set, track, and report on pipeline contribution goals (MQL → SQL → Meeting).Constantly optimize campaigns with a data-driven approach to improve conversion rates and ROI.KPIsMeetings booked (core metric)Pipeline contribution (SQLs, Opps created)SDR performance metrics (connect rates, response rates)Campaign ROI and CAC efficiencyIdeal Background10+ years in B2B SaaS / Enterprise demand genProven track record of owning pipeline targets and building outbound / inbound enginesExperience managing SDRs and multi-channel demand programs