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Sr Associate / AM, Marketing - Google

ConfidentialGurugram, Gurgaon / Gurugram, India

8 days ago

Job description

Job Role : Sr Associate / AM, Marketing - Google Ads

You should apply if you have :

Have a demonstrable track record of bringing positive impact in your previous organizations
Substantial background in performance & branding campaigns, A / B Testing & Analytics
A passion for building and scaling businesses
A strong entrepreneurial spirit

You should not apply if you

Can't work in ambiguity

Can't build processes or structure

Prefer to work in silo as an individual contributor

Are not passionate about the health and nutrition industry

Have less than 6 years of hands-on experience in Google Ad

Have not managed teams before

Don't enjoy walk-the-talk and prefer a purely delegatory leadership style

Skills Required :

Proven track record of success in developing and executing winning strategies for D2C and eCommerce businesses.

Expertise in Google Ads, data analysis, attribution, and marketing ROI measurement.

The ability to lead, motivate, and inspire a team.

Ability to analyse complex data sets and develop creative solutions to optimize campaign performance and budget allocation.

Solid understanding of advanced Google Ads features, such as Smart Bidding, audience segmentation, and automation tools.

Strong expertise in Google Ads platforms, including YouTube, DV360, Demand Gen, PMAX, Search, and Shopping.

Knowledge of Google Analytics and other reporting tools.

Excellent communication, presentation, and interpersonal skills.

Google Ads certification is highly preferred.

What will you do

Ideate, execute, and optimize performance-driven campaigns across a variety of platforms including Google Search, YouTube, Shopping, DV360, and other Google channels.

Drive strategic initiatives aimed at boosting brand visibility, increasing conversions, and enhancing incremental growth via Google.

Lead initiatives around incrementality testing to measure true campaign performance and guide decision-making.

Develop effective attribution models to accurately measure the campaign impact.

Generate actionable insights and performance reports for stakeholders.

Implement advanced bidding strategies and optimization tactics using Smart Bidding, audience segmentation, A / B testing, and more.

Audit product feeds for accuracy and compliance with Google's policies to maximize performance in Shopping & Remarketing campaigns.

Work closely with other marketing teams (SEO, content, creative, etc.) to ensure integrated strategies and align digital campaigns with broader marketing goals.

Work Experience : 5-7 years

Working days : Monday -Friday

Location : Golf Course Road, Gurugram, Haryana (Work from Office)

Perks :

High learning and personal growth opportunities in a dynamic environment.

Flexible timings and a collaborative, inclusive workplace .

Why Nutrabay :

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life's best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech start-up that's revolutionising the health industry. Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

About Nutrabay

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers up till now and our family is constantly growing.

We have built a complex and high converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding

We raised $5 Million in a Series A funding round led by RPSG Capital Ventures, with participation from Kotak Alternate Asset Managers

Skills Required

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Marketing • Gurugram, Gurgaon / Gurugram, India