Digital Demand Generation Lead

Are you the growth leader we’re looking for?

Are you data-driven and customer-obsessed? Do you love turning intent into pipeline? Can you partner with Sales, ship experiments fast, and scale what works? If you thrive in collaborative, high-ownership teams—and you’re excited to build a repeatable digital engine—this role is for you.

About Resonate

Resonate is a fast-growing Australian SaaS company in the customer-experience space, trusted by leading Australian and international brands. We’re dynamic, curious and, above all, fun. Our culture is open and supportive—people who want to learn, grow and be part of something special do their best work here. It’s a great environment to build skills quickly while riding a rocket ship. We’re on an exciting journey and we’d love you to join us.

Role summary

Own end-to-end digital demand generation and website growth for our enterprise B2B SaaS product. Plan and run campaigns, optimise the site, and turn traffic into qualified demos and pipeline—working closely with Sales and Product Marketing. Primary markets :

Australia, USA, UK, and Europe

Quarterly outcomes (examples)

Qualified

demo requests

from digital channels

MQLs

from content / collateral and campaigns

Organic traffic growth

and improved conversion rates

Customer reviews

(e.G., G2) via compliant, non-gated motions

What you’ll do

Run campaigns :

Search, LinkedIn, retargeting and partner / marketplace programmes

Website & CRO :

• Own UX / speed / IA;

A / B test pages, forms and offers

SEO :

technical audits

Reviews & marketplaces :

optimise profiles and referral flows

Analytics & ops :

weekly dashboards

Prospect lists :

Build targeted lists for campaigns and SDR follow-up

ABM & Sales alignment :

Target-account lists, intent signals, SLAs and win–loss insights

Budget & vendors :

Manage budgets, CAC / CPL targets and agency / freelancer output

Experiments & AI :

use AI for copy, audiences and insights within brand / compliance

Webinars :

Plan and run webinars to generate pipeline

Tools you’ll use

Google Ads, LinkedIn Ads, GA4, Google Search Console, Tag Manager, Looker / Data Studio, Ahrefs / Semrush, Hotjar / VWO / Optimizely, Pipedrive, ZoomInfo (or similar).

What we’re looking for

4–7 years in B2B SaaS digital growth / demand gen (enterprise motion a plus)

Proven impact on demo / lead targets and funnel conversion

strong copy + numbers mindset

clear written English (UK style)

Nice to have

G2 / marketplace ops, webinars / virtual events, basic HTML / CSS, SQL / BI familiarity

Working style & benefits (India)

Hours :

Aligned to Sydney business hours (AEST / AEDT), flexible by discussion

Setup :

occasional travel for events

Compensation :

Competitive CTC + performance bonus (demo, lead and pipeline KPIs)

Perks :

Modern MarTech stack, high-velocity growth environment, annual visit to Head Office, the freedom to be 100% yourself

Ready to make an impact?

Send your CV and a short note on a campaign you ran that moved

demos / MQLs

the most—what you tested, what you learned, and the result. We can’t wait to meet you.